Perceived multinational subsidiary autonomy and local commitment to corporate social responsibility in China

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review Pub Date : 2025-03-01 DOI:10.1016/j.apmrv.2024.100352

Tai Ming Wut, Helen Shun-mun Wong, Elaine Ah-heung Chan

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Abstract

Most multinational firms might follow the global direction of the home country and face local stakeholders’ pressure on their CSR commitment to the host country. Past research has suggested that perceived autonomy is an essential condition that promotes local commitment to CSR, however, the relationship is not conclusive. This study aims to test a theoretical framework for the association between perceived subsidiary autonomy and local CSR practices' commitment. A survey of senior managers was conducted on multinational subsidiaries in China in 2022 to test our proposed framework. Structural equation modeling was used to analyze the collected data.

It was found that there is an association between perceived commitment to local CSR practices and corporate performance. There is an association between perceived subsidiary autonomy and commitment to local CSR practices. Entrepreneurial orientation acts as a partial mediator in the relationship between perceived subsidiary autonomy and commitment to local CSR practices. Multinationals' products/brands could be more competitive in the Chinese market if their headquarters is more flexible on local CSR practices in the host country. This paper provides evidence of the association between perceived subsidiary autonomy and local CSR practices’ commitment.

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跨国公司在中国的子公司自主性和企业社会责任的本地承诺

大多数跨国公司可能会跟随母国的全球方向，并面临当地利益相关者对其对东道国的企业社会责任承诺的压力。过去的研究表明，感知自治是促进当地企业社会责任承诺的必要条件，然而，这种关系并不是决定性的。本研究旨在检验感知子公司自主性与地方企业社会责任实践承诺之间关系的理论框架。我们于2022年对在华跨国子公司的高级管理人员进行了调查，以检验我们提出的框架。采用结构方程模型对采集的数据进行分析。研究发现，对当地CSR实践的感知承诺与企业绩效之间存在关联。感知到的子公司自主权和对当地企业社会责任实践的承诺之间存在关联。企业家导向在感知子公司自主性与企业社会责任实践承诺之间的关系中起部分中介作用。如果跨国公司的总部能够更灵活地适应所在国的企业社会责任实践，那么跨国公司的产品/品牌在中国市场将更具竞争力。本文提供了感知子公司自主性与地方企业社会责任实践承诺之间关系的证据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia Pacific Management Review MANAGEMENT-

CiteScore

8.00

自引率

4.50%

发文量

期刊介绍： Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.