Food sharing apps in the hospitality industry: Strategies to mitigate risks and enhance benefits for increased adoption

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-03-23 DOI:10.1016/j.ijhm.2025.104175

Meenakshi N. , Amandeep Dhir , Puneet Kaur , Mark Anthony Camilleri

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Abstract

This study seeks to develop a broad-based understanding of the non-adoption of food sharing apps (FSAs) by hospitality businesses. This study answers three research questions: First, what are the perceived risks of FSAs that prevent their adoption by hospitality organizations; second, what are the perceived benefits of FSAs that are likely to encourage their adoption by hospitality organizations; and third, what strategies can be adopted by FSAs to mitigate the perceived risks and enhance the perceived benefits of adoption of FSAs by hospitality businesses. A multistage qualitative study involving three stages of data collection was undertaken. The findings revealed that perceived risks included business issues, management issues, regulatory concerns, business conditions, and issues with app companies. Perceived benefits included enhanced reputation, business gains, customer benefits, and doing good. Strategies to mitigate perceived risks and enhance perceived benefits emphasized closer communication and collaboration between FSAs and businesses.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.