{"title":"Affective (in)attention: Using physiology to understand media selection.","authors":"Mia Carbone","doi":"10.1017/pls.2025.5","DOIUrl":null,"url":null,"abstract":"<p><p>There is a longstanding belief amongst scholars of psychophysiology that activation is positively associated with attention. However, recent work on news avoidance suggests that activation from negative content is linked to <i>decreased</i> attention. The current study seeks to investigate these different expectations and suggests that both increased and decreased activation can be linked to both attention and avoidance. Using an experiment that employs skin conductance levels and heart rate to evaluate subjects' media selection choices, the author finds that even as deactivation is most likely to precede the decision to turn away from content, roughly 30% of the time activation precedes turning away. These findings confirm prior conclusions from the psychophysiological communications literature, <i>and</i> in the news avoidance literature, but it also highlights the need for more nuanced expectations where activation and media selection are concerned.</p>","PeriodicalId":35901,"journal":{"name":"Politics and the Life Sciences","volume":" ","pages":"1-17"},"PeriodicalIF":0.0000,"publicationDate":"2025-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Politics and the Life Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1017/pls.2025.5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
There is a longstanding belief amongst scholars of psychophysiology that activation is positively associated with attention. However, recent work on news avoidance suggests that activation from negative content is linked to decreased attention. The current study seeks to investigate these different expectations and suggests that both increased and decreased activation can be linked to both attention and avoidance. Using an experiment that employs skin conductance levels and heart rate to evaluate subjects' media selection choices, the author finds that even as deactivation is most likely to precede the decision to turn away from content, roughly 30% of the time activation precedes turning away. These findings confirm prior conclusions from the psychophysiological communications literature, and in the news avoidance literature, but it also highlights the need for more nuanced expectations where activation and media selection are concerned.
期刊介绍:
POLITICS AND THE LIFE SCIENCES is an interdisciplinary peer-reviewed journal with a global audience. PLS is owned and published by the ASSOCIATION FOR POLITICS AND THE LIFE SCIENCES, the APLS, which is both an American Political Science Association (APSA) Related Group and an American Institute of Biological Sciences (AIBS) Member Society. The PLS topic range is exceptionally broad: evolutionary and laboratory insights into political behavior, including political violence, from group conflict to war, terrorism, and torture; political analysis of life-sciences research, health policy, environmental policy, and biosecurity policy; and philosophical analysis of life-sciences problems, such as bioethical controversies.