Interdisciplinary analysis of Robo-taxi adoption: Integrating economic, sociological, and psychological perspectives within an extended UTAUT2 framework

IF 4.1 2区工程技术 Q2 BUSINESS

Research in Transportation Business and Management Pub Date : 2025-03-17 DOI:10.1016/j.rtbm.2025.101352

Min Zhou , Huan Yi

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引用次数: 0

Abstract

Robo-taxis are fast becoming the new mobility option for city dwellers. Based on the data of 666 valid questionnaires in China, this study conducted a comprehensive analysis across economics, sociology and psychology by using structural equation model (SEM), and explored the key factors influencing the adoption of Robo-taxi by potential users, with special attention to demographic differences. The results show that performance expectation and hedonic motivation significantly enhance the price value of Robo-taxi and enhance the willingness to use it. However, risk perception obviously inhibits the public's willingness to use. In addition, gender, age and education level have important effects on behavioral intention: men attach more importance to economic values, women attach more importance to social factors; With the increase of age, the willingness to use decreased; Higher education is associated with greater willingness to use. Through interdisciplinary analysis, this study reveals how multiple factors work together to make Robo-taxi adoption decisions, providing strategic guidance for autonomous vehicle manufacturers, taxi service providers, and public transportation strategic planners to accelerate public acceptance and adoption of Robo-taxis.

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自动驾驶出租车采用的跨学科分析：在扩展的UTAUT2框架内整合经济、社会学和心理学观点

无人驾驶出租车正迅速成为城市居民新的出行选择。本研究基于666份中国有效问卷的数据，运用结构方程模型（SEM）对经济学、社会学和心理学进行综合分析，并特别关注人口统计学差异，探索影响自动驾驶出租车被潜在用户采用的关键因素。结果表明，绩效期望和享乐动机显著提升了自动驾驶出租车的价格价值，增强了自动驾驶出租车的使用意愿。然而，风险认知明显抑制了公众的使用意愿。此外，性别、年龄和受教育程度对行为意愿有重要影响：男性更重视经济价值，女性更重视社会因素；随着年龄的增加，使用意愿下降；高等教育与更大的使用意愿有关。通过跨学科分析，本研究揭示了多种因素如何共同影响自动驾驶出租车的采用决策，为自动驾驶汽车制造商、出租车服务提供商和公共交通战略规划者提供战略指导，以加速公众对自动驾驶出租车的接受和采用。

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来源期刊

Research in Transportation Business and Management Multiple-

CiteScore

7.10

自引率

8.30%

发文量

175

期刊介绍： Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector