Culture, international stakeholders, and crowdfunding

IF 5.7 2区 管理学 Q1 BUSINESS
Douglas J. Cumming, Ahmed Sewaid
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引用次数: 0

Abstract

Research Summary

International crowdfunding platforms present a unique opportunity for foreign entrepreneurs to attract stakeholders, typically from either the entrepreneur's home-country or the platform's host-country. We argue that success in mobilizing these stakeholders is culturally dependent. Specifically, cultural distance from the platform's host country can impede the mobilizing of home-country stakeholders. Conversely, while attracting host-country stakeholders may appear advantageous, these benefits are uncertain and limited for culturally-proximal entrepreneurs. This is because their offerings are seen as less distinct compared to host-country local offerings while introducing additional information asymmetries. Given these dynamics, we theorize that culturally-distant entrepreneurs have better fundraising prospects when attracting host-country backers, while culturally-proximal entrepreneurs are more successful when mobilizing home-country backers. Our analysis of 55,266 foreign projects on Kickstarter supports these arguments.

Managerial Summary

This study examines how cultural differences affect the success of entrepreneurs using non-local crowdfunding platforms. We find that entrepreneurs from countries that are culturally distant from the platform's host-country are more successful when they focus on attracting backers from the platform's host-country. In contrast, entrepreneurs from culturally similar countries do better when they mobilize supporters from their home country. For practitioners, this means that understanding cultural distance is key to successful crowdfunding. Entrepreneurs should tailor their outreach strategy based on their cultural distance from the platform's host country. Those from culturally-distant regions should prioritize backers from the platform's country, while those from culturally similar regions should focus on home-country supporters to maximize their fundraising success.

文化、国际利益相关者和众筹
国际众筹平台为外国企业家吸引利益相关者提供了一个独特的机会,这些利益相关者通常来自企业家的母国或平台的东道国。我们认为,动员这些利益相关者的成功取决于文化。具体而言,与平台所在国的文化距离可能会阻碍本国利益相关者的动员。相反,虽然吸引东道国利益相关者似乎是有利的,但这些好处对文化接近的企业家来说是不确定和有限的。这是因为与东道国的本地产品相比,它们的产品被认为不那么独特,同时引入了额外的信息不对称。考虑到这些动态,我们推断文化距离较远的企业家在吸引东道国支持者时有更好的融资前景,而文化距离较近的企业家在动员母国支持者时更成功。我们对Kickstarter上55266个外国项目的分析支持了这些观点。本研究探讨文化差异如何影响企业家使用非本地众筹平台的成功。我们发现,当来自与平台所在国文化距离较远的国家的企业家专注于吸引来自平台所在国的支持者时,他们会更成功。相比之下,来自文化相似国家的企业家在动员本国支持者时做得更好。对于从业者来说,这意味着理解文化距离是众筹成功的关键。创业者应该根据自己与平台所在国的文化距离来调整推广策略。那些来自文化差异较大地区的人应该优先考虑来自平台所在国的支持者,而那些来自文化相似地区的人应该关注本国的支持者,以最大限度地提高他们的融资成功率。
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来源期刊
CiteScore
14.20
自引率
11.80%
发文量
46
期刊介绍: The Global Strategy Journal is a premier platform dedicated to publishing highly influential managerially-oriented global strategy research worldwide. Covering themes such as international and global strategy, assembling the global enterprise, and strategic management, GSJ plays a vital role in advancing our understanding of global business dynamics.
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