Unleashing digital servitization and service innovation: how decision-making logics and organizational learning enable coping with implementation process complexities

IF 7.4 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Clemens Friedl, Paul Matthyssens, Wouter Van Bockhaven
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引用次数: 0

Abstract

Purpose

This study aims to explore how different decision-making logics (DML) and organizational learning (OL) styles are used and combined by project managers to navigate the complexities of Digital Servitization (DS) and Digital Service Innovation (DSI) projects. Specifically, the research shows the impact and interplay between the two managerial levers OL and team-level DML, and how these influence and substitute each other.

Design/methodology/approach

It builds on a retrospective longitudinal study of project-level cases within a high-tech multinational company active in the aerospace industry and applies a systematic combining approach and narrative analysis of critical, decisive events. The research zooms in on the application of OL (i.e. adaptive versus generative learning) and DML (effectuation versus causation) while coping with the experienced complexity during the implementation process.

Findings

Teams seek relief from complexities during the DS/DSI journeys by combining different managerial levers over time. The paper develops a mid-range theory with propositions and outlines practical recommendations.

Research limitations/implications

This study’s research limitations include its single-sector focus and reliance on a small number of case studies, which does not allow generalization across industries or different contexts. Future research should explore diverse industries and incorporate broader quantitative methods to validate the proposed managerial frameworks.

Originality/value

A framework describing how managers alternate DML and OL styles during their DS/DSI transitions is developed. Contrary to earlier belief, the alternations of logics and styles do not follow a “predetermined sequence” as planned but are developing rather in a flexible, recurrent and emergent manner.

释放数字服务化和服务创新:决策逻辑和组织学习如何应对实施过程的复杂性
目的本研究旨在探讨项目经理如何使用和结合不同的决策逻辑(DML)和组织学习(OL)风格来驾驭数字服务化(DS)和数字服务创新(DSI)项目的复杂性。具体而言,研究显示了两个管理杠杆之间的影响和相互作用的OL和团队层面的DML,以及它们如何相互影响和替代。设计/方法/方法它建立在对一家活跃于航空航天工业的高科技跨国公司的项目级案例进行回顾性纵向研究的基础上,并应用系统的结合方法和对关键、决定性事件的叙述分析。研究聚焦于OL(即自适应学习与生成学习)和DML(效果学习与因果学习)的应用,同时应对实施过程中经历的复杂性。随着时间的推移,通过结合不同的管理杠杆,发现蒸汽公司在DS/DSI过程中寻求缓解复杂性。本文提出了一个带有命题的中程理论,并提出了实际建议。研究局限/启示本研究的研究局限包括其单一部门的关注和对少数案例研究的依赖,这就不允许跨行业或不同背景的推广。未来的研究应该探索不同的行业,并纳入更广泛的定量方法来验证提出的管理框架。原创性/价值一个框架描述了管理者如何在他们的DS/DSI转换过程中交替使用DML和OL风格。与早期的观点相反,逻辑和风格的变化并不遵循计划的“预定顺序”,而是以一种灵活的、循环的和紧急的方式发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
14.80
自引率
6.20%
发文量
30
期刊介绍: The Journal of Enterprise Information Management (JEIM) is a significant contributor to the normative literature, offering both conceptual and practical insights supported by innovative discoveries that enrich the existing body of knowledge. Within its pages, JEIM presents research findings sourced from globally renowned experts. These contributions encompass scholarly examinations of cutting-edge theories and practices originating from leading research institutions. Additionally, the journal features inputs from senior business executives and consultants, who share their insights gleaned from specific enterprise case studies. Through these reports, readers benefit from a comparative analysis of different environmental contexts, facilitating valuable learning experiences. JEIM's distinctive blend of theoretical analysis and practical application fosters comprehensive discussions on commercial discoveries. This approach enhances the audience's comprehension of contemporary, applied, and rigorous information management practices, which extend across entire enterprises and their intricate supply chains.
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