Linking Green Value Cocreation Experience and Customer Brand Engagement in the Luxury Hotel Context: The Role of Green Satisfaction, Emotional Attachment, and Environmental Apathy

IF 12.5 1区管理学 Q1 BUSINESS

Business Strategy and The Environment Pub Date : 2025-03-15 DOI:10.1002/bse.4242

Nguyen Huu Khoi, Angelina Nhat‐Hanh Le

{"title":"Linking Green Value Cocreation Experience and Customer Brand Engagement in the Luxury Hotel Context: The Role of Green Satisfaction, Emotional Attachment, and Environmental Apathy","authors":"Nguyen Huu Khoi, Angelina Nhat‐Hanh Le","doi":"10.1002/bse.4242","DOIUrl":null,"url":null,"abstract":"Previous studies have largely ignored the role of green practices as a value cocreation strategy to generate positive experiences for consumers and retrieve their values for luxury hotels. By adopting service‐dominant logic and engagement theory, this study establishes a model focusing on green value cocreation experience, including green participation and green value in use, as the starting point that leads to green satisfaction and emotional attachment and ultimately, customer brand engagement with environmental apathy as a boundary condition. To test the hypotheses, partial least squares structural equation modeling (PLS‐SEM) is utilized on a sample of 401 luxury hotel guests. The testing results confirm the proposed hypotheses, suggesting that green value cocreation experience can foster green satisfaction and emotional attachment and finally, customer brand engagement under the moderating role of environmental apathy. Based on the results, some important theoretical and practical implications are proposed.","PeriodicalId":9518,"journal":{"name":"Business Strategy and The Environment","volume":"53 1","pages":""},"PeriodicalIF":12.5000,"publicationDate":"2025-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Strategy and The Environment","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1002/bse.4242","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

Abstract

Previous studies have largely ignored the role of green practices as a value cocreation strategy to generate positive experiences for consumers and retrieve their values for luxury hotels. By adopting service‐dominant logic and engagement theory, this study establishes a model focusing on green value cocreation experience, including green participation and green value in use, as the starting point that leads to green satisfaction and emotional attachment and ultimately, customer brand engagement with environmental apathy as a boundary condition. To test the hypotheses, partial least squares structural equation modeling (PLS‐SEM) is utilized on a sample of 401 luxury hotel guests. The testing results confirm the proposed hypotheses, suggesting that green value cocreation experience can foster green satisfaction and emotional attachment and finally, customer brand engagement under the moderating role of environmental apathy. Based on the results, some important theoretical and practical implications are proposed.

查看原文本刊更多论文

豪华酒店环境下绿色价值共同创造体验与顾客品牌参与：绿色满意度、情感依恋和环境冷漠的作用

以往的研究在很大程度上忽视了绿色实践作为一种价值创造策略，在为消费者创造积极体验以及为豪华酒店找回价值方面所发挥的作用。通过采用服务主导逻辑和参与理论，本研究建立了一个模型，重点关注绿色价值共创体验，包括绿色参与和使用中的绿色价值，以此为起点导致绿色满意度和情感依恋，并最终以环境冷漠为边界条件导致顾客品牌参与。为了检验假设，我们在 401 位豪华酒店客人的样本中使用了偏最小二乘法结构方程模型（PLS-SEM）。检验结果证实了提出的假设，表明绿色价值共创体验可以促进绿色满意度和情感依恋，并在环境冷漠的调节作用下最终促进顾客品牌参与。在此基础上，提出了一些重要的理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Business Strategy and The Environment Multiple-

CiteScore

22.50

自引率

19.40%

发文量

336

期刊介绍： Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.