Digital transformation in fintech: Choosing between application and Software as a Service (SaaS)

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review Pub Date : 2024-12-20 DOI:10.1016/j.apmrv.2024.12.006

Cheng-Han Wu , Pandu Dwi Luhur Pambudi

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引用次数: 0

Abstract

In light of the global adoption of digital transformation, the Fintech industry has witnessed a growing demand for information goods. This transformation has driven Fintech software vendors to enhance their offerings, encompassing both Fintech on-premise application and Software as a Service (SaaS). These vendors continually adapt their products to cater to diverse business models. They offer Fintech applications for one-time purchases, where users pay an initial fee for perpetual access, or subscription-based SaaS models with recurring fees, providing regular updates, scalability, and maintenance. Pricing strategies vary, with Fintech applications often adopting upfront or premium pricing, while SaaS models offer predictability and scalability. Fintech as a service market is poised for substantial growth. This study delves into the Fintech digital transformation, comparing application and SaaS models with a focus on security enhancement. The research aims to offer pricing insights into different market scenarios and competitive dynamics between original and new vendors. It unveils a dynamic, security-conscious landscape where a new vendor adapt pricing to attract demand, while the original vendor strategize to maintain competitiveness.

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来源期刊

Asia Pacific Management Review MANAGEMENT-

CiteScore

8.00

自引率

4.50%

发文量

期刊介绍： Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.