Development of learning conditions for workplace learning: Case study in one education technology startup in Thailand

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review Pub Date : 2024-12-21 DOI:10.1016/j.apmrv.2024.100347

Naraphorn Paoprasert , Kongkiti Phusavat , Panuwat Rodchom , Rapee Kanchana , Jukka Majava

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Abstract

The study is based on the 2-year startup which has survived and continues to thrive in the competitive education-service market. The study aims to gain more understanding of the learning conditions that encourage the employees' intention to learn. The intention to learn, which is an integral part of workplace learning, is essential for the survival of startups. Theory of Planned Behavior has been applied to this study. One hundred employees completed the survey. The data analysis involved the use of SPSS and SMART PLS. The findings indicate that Subjective Norm and Perceived Behavior Control notably affect employees' intention to learn while Attitude is not statistically significant. These findings, with the follow-up discussion with the business owner and the senior supervisor, highlight useful implications when preparing the learning conditions for startups, such as the need to initially focus on outer issues (e.g., the recognition of peers' influence on individual workers). Finally, the study's limitations and future studies are discussed.

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来源期刊

Asia Pacific Management Review MANAGEMENT-

CiteScore

8.00

自引率

4.50%

发文量

期刊介绍： Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.