{"title":"Communication preferences during the recovery phase of a hurricane disaster: Rural residents prefer face-to-face interaction.","authors":"C Suzanne Lea, Hanna Beers","doi":"10.5055/jem.0887","DOIUrl":null,"url":null,"abstract":"<p><strong>Objective: </strong>The recovery phase of the emergency management cycle is understudied. This research aimed to understand the communication preferences of rural residents with low literacy during the recovery phase of a hurricane and flooding disaster.</p><p><strong>Methods: </strong>During October and November 2019, three focus groups (n = 32) were conducted with members of church congregations in three small townships in eastern North Carolina. Audio recordings were transcribed and coded for communication preferences and themes.</p><p><strong>Results: </strong>Participants were primarily non-White (62 percent), over age 55 (78 percent), and a majority (70 percent) had completed high school or less education. The primary communication preference for the recovery phase was face-to-face. Television (TV) was seen as an approach to disseminate dates and times for local in-person meetings and provide phone numbers to speak with a \"live\" person. Social media was not a dominant communication preference. Themes that emerged included the following: (1) governmental response related to repairs and buyout following past hurricanes has been too slow; (2) the elderly and those with low literacy seek in-person attention in their towns; (3) residents feel \"forgotten\" because resources are concentrated in the county seat.</p><p><strong>Conclusions: </strong>Rural residents prefer face-to-face communication in the recovery phase. Multiple approaches to communication may be most effective to distribute recovery phase opportunities.</p>","PeriodicalId":38336,"journal":{"name":"Journal of Emergency Management","volume":"23 1","pages":"15-28"},"PeriodicalIF":0.0000,"publicationDate":"2025-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Emergency Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5055/jem.0887","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Medicine","Score":null,"Total":0}
引用次数: 0
Abstract
Objective: The recovery phase of the emergency management cycle is understudied. This research aimed to understand the communication preferences of rural residents with low literacy during the recovery phase of a hurricane and flooding disaster.
Methods: During October and November 2019, three focus groups (n = 32) were conducted with members of church congregations in three small townships in eastern North Carolina. Audio recordings were transcribed and coded for communication preferences and themes.
Results: Participants were primarily non-White (62 percent), over age 55 (78 percent), and a majority (70 percent) had completed high school or less education. The primary communication preference for the recovery phase was face-to-face. Television (TV) was seen as an approach to disseminate dates and times for local in-person meetings and provide phone numbers to speak with a "live" person. Social media was not a dominant communication preference. Themes that emerged included the following: (1) governmental response related to repairs and buyout following past hurricanes has been too slow; (2) the elderly and those with low literacy seek in-person attention in their towns; (3) residents feel "forgotten" because resources are concentrated in the county seat.
Conclusions: Rural residents prefer face-to-face communication in the recovery phase. Multiple approaches to communication may be most effective to distribute recovery phase opportunities.