Shaping safety: Effective signage for tourist attractions

IF 10.9 1区 管理学 Q1 ENVIRONMENTAL STUDIES
Haoying Zhong , Yongguang Zou , Fei Hao , Yu Fang , Wailing Ng
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引用次数: 0

Abstract

This study explores the matching effect between safety sign shapes (circular vs. angular) and safety persuasive appeals (warm vs. competent) on tourists' safety behavior. Three scenario-based and two field-based experiments were conducted to collect data on tourists' responses to different combinations of sign shapes and appeals. Findings indicate that matching circular signs with warm appeals and angular signs with competent appeals enhances tourists' risk aversion and safety behavior. The results contribute to the extension of the social information processing theory in explaining the matching effect of visual and textual cues on safety behavior, adding to the literature on safety signage design. Managerial implications suggest that destination managers can improve tourists’ safety behavior by aligning safety sign shapes with appropriate persuasive appeals, thereby enhancing destination safety.
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来源期刊
Tourism Management
Tourism Management Multiple-
CiteScore
24.10
自引率
7.90%
发文量
190
审稿时长
45 days
期刊介绍: Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.
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