University library leaders' technological initiatives for reshaping reading habits in the digital era: A twin cities case study

Abstract

The emergence of digital technologies has profoundly reshaped reading habits in the digital era. This study examines the current initiative of university library leaders in Pakistan's Twin Cities, assessing specific initiatives, challenges and future strategies to adapt to the evolving reading habits of students. The study adopted mixed method research approach, integrating a descriptive survey with follow-up interviews to gather in-depth qualitative insights from library leaders. Results revealed that libraries offer essential digital services like Wi-Fi and automated lending, while advanced technologies such as AI and virtual platforms are less common. The result on innovative devices reflects that these libraries are less likely to offer advanced technologies. The correlation analysis underscores the importance of integrating smart facilities, personalized services, and advanced technologies with forward-looking strategies to promote digital reading habits effectively. This study depicts a comprehensive account of innovative initiatives adopted by university library leaders adopted to promote the digital reading habits of students. This study will help to raise awareness among library professionals in Pakistan's Twin cities regarding the integration of innovative initiatives and emerging technologies. It will pay attention to concerned institutions and leadership towards the increasing need to adopt the latest technologies and applications in library services.