Tourists’ perceptions and adoption of winery upcycled products: The moderating effect of product type

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-03-11 DOI:10.1016/j.ijhm.2025.104157

Yang Xu , EunHa (Lena) Jeong

{"title":"Tourists’ perceptions and adoption of winery upcycled products: The moderating effect of product type","authors":"Yang Xu , EunHa (Lena) Jeong","doi":"10.1016/j.ijhm.2025.104157","DOIUrl":null,"url":null,"abstract":"<div><div>This study explores factors influencing tourists’ adoption of winery upcycled products, a potential food innovation to promote environmental, social, and economic sustainability through winery tourism. We examined how benefit and risk perceptions influence tourists’ attitudes, willingness to pay, and revisit intentions. Furthermore, we investigated the moderating effect of the upcycled product type (hedonic vs. utilitarian) to explore the influence of potential product offerings on tourists’ perceptions and behavioral responses. Results of structural equation modeling and multigroup analyses revealed that tourists’ perceptions of emotional and environmental benefits positively influenced their attitudes toward upcycled products, whereas physical and performance risk perceptions had the opposite impact. Attitudes positively influenced revisit intention and willingness to pay premiums. The relationship between perceived physical risk and attitude was more salient for utilitarian (grapeseed oil) products than that for hedonic (piquette) products. The relationship between attitude and willingness to pay a premium was stronger for hedonic products.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"128 ","pages":"Article 104157"},"PeriodicalIF":9.9000,"publicationDate":"2025-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0278431925000805","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 0

Abstract

This study explores factors influencing tourists’ adoption of winery upcycled products, a potential food innovation to promote environmental, social, and economic sustainability through winery tourism. We examined how benefit and risk perceptions influence tourists’ attitudes, willingness to pay, and revisit intentions. Furthermore, we investigated the moderating effect of the upcycled product type (hedonic vs. utilitarian) to explore the influence of potential product offerings on tourists’ perceptions and behavioral responses. Results of structural equation modeling and multigroup analyses revealed that tourists’ perceptions of emotional and environmental benefits positively influenced their attitudes toward upcycled products, whereas physical and performance risk perceptions had the opposite impact. Attitudes positively influenced revisit intention and willingness to pay premiums. The relationship between perceived physical risk and attitude was more salient for utilitarian (grapeseed oil) products than that for hedonic (piquette) products. The relationship between attitude and willingness to pay a premium was stronger for hedonic products.

查看原文本刊更多论文

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.