Impact of guest-generated photos: Evidence from Airbnb

IF 10.4 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2025-03-11 DOI:10.1016/j.annals.2025.103923

Chenze Wang , Xiaoxiao Liu , Zhenxin Xiao , Xiang Gong , Jinming Dang

引用次数: 0

Abstract

Home-sharing platforms have evolved to allow guests to include photos along with their textual reviews. However, the impact of these guest-generated photos on property sales performance remains underexplored. From the perspective of property uncertainty, this study proposes that guest-generated photos have a complex effect on sales. Using a quasi-experiment on Airbnb, we find that guest-generated photos, on average, negatively impact property sales. Multi-method analysis of the underlying mechanisms reveals that these photos can either reduce or increase guests' perceived property uncertainty, thereby influencing sales. Furthermore, our heterogeneity analysis shows that this negative impact is exacerbated by lower-quality or indoor photos, while looser cancellation policies or high host professionalism can mitigate it.

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.