Maria Jell-Ojobor, Roland Russwurm, Josef Windsperger
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引用次数: 0
Abstract
This study explores the implications of the introduction of blockchain technology for the governance of franchise networks. In light of the limited prior research on this topic, the study employs a twofold approach. It begins by identifying the central themes present in current research at the intersection of franchising and blockchain technology. Next, it examines existing instances of implementations of blockchain technology and connects them to corresponding value chain operations in the franchising context. The study takes a comprehensive approach, combining bibliometric analysis with a semisystematic literature review, to offer insights into blockchain technology's potential future impact on the franchise industry. Specifically, it shows that franchise network governance can benefit significantly from attributes of blockchain such as transparency, efficiency, and trust as well as from its various applications such as smart contracts and decentralized autonomous organizations.
期刊介绍：
Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.
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