Pricing Considering Quality: A Strategy Analysis of Payment Forms

IF 2.5 3区经济学 Q2 ECONOMICS

Managerial and Decision Economics Pub Date : 2025-01-01 DOI:10.1002/mde.4445

Lei Fang, Yanlin Li, Kannan Govindan

引用次数: 0

Abstract

We analyze three business models for electric vehicle power battery use: (1) pure selling strategy, (2) pure leasing strategy, and (3) innovative hybrid strategy where both the selling and leasing services are provided by one monopoly firm simultaneously. The firm decides the power battery quality. We demonstrate that the relative profitability of the monopoly firm's different strategies hinges on the customer's psychological cost and the leasing product's supply–demand ratio. Counterintuitively, for the monopoly firm, when product quality is endogenous, the hybrid strategy is not always more profitable than the pure selling strategy, which differs from the previous studies.

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考虑质量的定价：一种支付方式的策略分析

本文分析了电动汽车动力电池使用的三种商业模式：(1)纯销售策略；(2)纯租赁策略；(3)由一家垄断企业同时提供销售和租赁服务的创新混合策略。企业决定动力电池的质量。研究表明，垄断企业不同策略的相对盈利能力取决于客户的心理成本和租赁产品的供需比。与以往研究不同的是，对于垄断企业来说，当产品质量是内生的时，混合策略并不总是比纯销售策略更有利可图。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Managerial and Decision Economics Multiple-

CiteScore

1.40

自引率

18.20%

发文量

242

期刊介绍： Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.