Lycra and guardian angels: Can leisure cycling induce travel behaviour changes?

Abstract

Previous research concentrated in developed countries argues that individuals engaging in leisure cycling might transition from car- or motorbike-based mobilities to urban cycling. In addition to this, individuals engaging in leisure cycling could also potentially change their perceptions about the multiple risks imposed by motorised vehicles to cyclists and pedestrians, and as a consequence, re-shape the way they drive motorised vehicles. Nevertheless, the modal transition hypothesis and the feasibility of changing perceptions have not been explored in developing countries. In this research, located in Colombia's coffee-growing region, we examine changes in travel behaviour derived from the practice of leisure cycling. We focus on how leisure cycling induces modal transitions and changes how individuals drive motorised vehicles. Methodologically, the research draws on semi-structured interviews analysed through Reflexive Thematic Analysis (RFA). These were complemented with field visits and in-situ observations in hotspots of cycling activity. Findings support the transition hypothesis, meaning that leisure cyclists extend their use of the bicycle from leisure to utilitarian trips. Findings also shed light on the motivations behind the transition and in the barriers constraining leisure cyclists from engaging in the transition. In addition to this, the semi-structured interviews and the RFA revealed that car drivers entering leisure cycling change their perceptions about the role of cars on the road and how they should drive. As a consequence, they start driving more cautious and become more aware of the presence of pedestrians and cyclists.