{"title":"Environmental Sustainability Award Winners: Do They Communicate Their Environmental Performance Without Potential Greenwashing?","authors":"Luca Marrucci, Roberta Iovino, Fabio Iraldo","doi":"10.1002/csr.3088","DOIUrl":null,"url":null,"abstract":"<p>Sustainability awards are often seen as a mark of credibility and can help companies attract new customers, investors and partners. However, there is some question as to whether the companies that win sustainability awards—and therefore who ought to be genuinely committed to sustainability—correctly communicate their environmental performances according to internationally recognised principles for the fair use of environmental labels and claims such as those set by ISO standards. This study examined the web communication practices of a sample of 100 Italian companies that had won a sustainability award. Our findings showed that, while most of these companies boasted their environmental performance in several ways, they did not always follow the above-mentioned communication principles. This suggests that companies need further training and education on how to communicate their environmental performance correctly and in a substantiated manner, thus preventing the risk of greenwashing.</p>","PeriodicalId":48334,"journal":{"name":"Corporate Social Responsibility and Environmental Management","volume":"32 2","pages":"2783-2794"},"PeriodicalIF":8.3000,"publicationDate":"2025-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/csr.3088","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Corporate Social Responsibility and Environmental Management","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/csr.3088","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Sustainability awards are often seen as a mark of credibility and can help companies attract new customers, investors and partners. However, there is some question as to whether the companies that win sustainability awards—and therefore who ought to be genuinely committed to sustainability—correctly communicate their environmental performances according to internationally recognised principles for the fair use of environmental labels and claims such as those set by ISO standards. This study examined the web communication practices of a sample of 100 Italian companies that had won a sustainability award. Our findings showed that, while most of these companies boasted their environmental performance in several ways, they did not always follow the above-mentioned communication principles. This suggests that companies need further training and education on how to communicate their environmental performance correctly and in a substantiated manner, thus preventing the risk of greenwashing.
期刊介绍:
Corporate Social Responsibility and Environmental Management is a journal that publishes both theoretical and practical contributions related to the social and environmental responsibilities of businesses in the context of sustainable development. It covers a wide range of topics, including tools and practices associated with these responsibilities, case studies, and cross-country surveys of best practices. The journal aims to help organizations improve their performance and accountability in these areas.
The main focus of the journal is on research and practical advice for the development and assessment of social responsibility and environmental tools. It also features practical case studies and evaluates the strengths and weaknesses of different approaches to sustainability. The journal encourages the discussion and debate of sustainability issues and closely monitors the demands of various stakeholder groups. Corporate Social Responsibility and Environmental Management is a refereed journal, meaning that all contributions undergo a rigorous review process. It seeks high-quality contributions that appeal to a diverse audience from various disciplines.