Visitors' cognitive vaccines: Self-reflection on dissonant narratives after heritage tourism experiences

IF 10.4 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2025-03-03 DOI:10.1016/j.annals.2025.103935

Joelle Soulard, Zachary Russell

引用次数: 0

Abstract

This study innovatively transposes inoculation theory to heritage tourism contexts, exploring how visitors critically engage with dissonant narratives. While previous research has examined external factors shaping dissonant heritage, less attention has been given to how visitors reflect on and engage with these narratives. Understanding these cognitive processes is crucial, as heritage sites often serve as spaces where visitors question their broader worldviews. Employing an informed grounded theory approach, we conducted in-depth interviews with 40 visitors across several heritage sites. We find that visitors engage in a dynamic process of cognitive inoculation, where exposure to diverse onsite perspectives enhances their media literacy and equips them with skills to critically assess and reflect on complex heritage narratives.

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游客的认知疫苗：遗产旅游体验后不和谐叙事的自我反思

本研究创新性地将接种理论转置到遗产旅游情境中，探索游客如何批判性地参与不和谐的叙述。虽然之前的研究考察了形成不和谐遗产的外部因素，但很少关注游客如何反思和参与这些叙述。了解这些认知过程是至关重要的，因为遗产遗址通常是游客质疑其更广泛世界观的空间。采用见多识广的理论方法，我们对几个遗产地的40名游客进行了深入采访。我们发现参观者参与了一个动态的认知接种过程，在这个过程中，不同的现场视角增强了他们的媒体素养，并使他们具备批判性地评估和反思复杂遗产叙事的技能。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.