Determinants influencing job-hopping behavior and turnover intention: An investigation among Gen Z in the marketing field

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review Pub Date : 2025-03-06 DOI:10.1016/j.apmrv.2025.100358

Thanh-Tuyen Tran , Thai-Thanh Nguyen , Nhu-Ty Nguyen

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引用次数: 0

Abstract

Purpose

This research investigates external and internal factors (perceived organizational support, job satisfaction, job involvement, and emotional exhaustion) through the mediating effect of affective commitment, along with perceived alternative employment affecting the actual behavior of job-hopping and turnover intention and how these factors influence a societal context.

Design/methodology/approach

The valid response was collected both online and offline from 237 marketing-major Gen Z (from 18 to 26 years old) employees from different universities in three Vietnamese metropolises – Ho Chi Minh City, Hanoi, and Da Nang – and have previously experienced at least one job in marketing. The data utilized the quantitative method using Structural equation modeling (SEM) with the assistance of SMART PLS software to evaluate the theoretical framework.

Findings

The results highlight the considerable effect of affective commitment and turnover intention on job-hopping behavior, except for perceived alternative employment.

Practical implications

These findings include recommendations and limitations for further studies, contributing to developing appropriate human resource strategies and forecasting the change of marketing personnel in the marketing field.

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来源期刊

Asia Pacific Management Review MANAGEMENT-

CiteScore

8.00

自引率

4.50%

发文量

期刊介绍： Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.