Determinants influencing job-hopping behavior and turnover intention: An investigation among Gen Z in the marketing field

IF 5.5 Q1 MANAGEMENT

Asia Pacific Management Review Pub Date : 2025-03-06 DOI:10.1016/j.apmrv.2025.100358

Thanh-Tuyen Tran , Thai-Thanh Nguyen , Nhu-Ty Nguyen

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引用次数: 0

Abstract

Purpose

This research investigates external and internal factors (perceived organizational support, job satisfaction, job involvement, and emotional exhaustion) through the mediating effect of affective commitment, along with perceived alternative employment affecting the actual behavior of job-hopping and turnover intention and how these factors influence a societal context.

Design/methodology/approach

The valid response was collected both online and offline from 237 marketing-major Gen Z (from 18 to 26 years old) employees from different universities in three Vietnamese metropolises – Ho Chi Minh City, Hanoi, and Da Nang – and have previously experienced at least one job in marketing. The data utilized the quantitative method using Structural equation modeling (SEM) with the assistance of SMART PLS software to evaluate the theoretical framework.

Findings

The results highlight the considerable effect of affective commitment and turnover intention on job-hopping behavior, except for perceived alternative employment.

Practical implications

These findings include recommendations and limitations for further studies, contributing to developing appropriate human resource strategies and forecasting the change of marketing personnel in the marketing field.

查看原文本刊更多论文

影响跳槽行为和离职意向的因素：对营销领域Z世代员工的调查

目的本研究通过情感承诺的中介作用，考察外部和内部因素（感知组织支持、工作满意度、工作投入和情绪耗竭）以及感知替代就业对实际跳槽行为和离职意向的影响，以及这些因素如何影响社会情境。设计/方法/方法我们在线上和线下收集了237名市场营销专业的Z世代员工（年龄从18岁到26岁），这些员工来自越南三个大城市——胡志明市、河内和岘港的不同大学，他们之前至少有过一份市场营销工作。数据采用结构方程建模（SEM）的定量方法，借助SMART PLS软件对理论框架进行评价。研究结果表明，情感承诺和离职意向对跳槽行为有相当大的影响，但感知替代就业除外。实践意义这些发现包括了进一步研究的建议和限制，有助于制定适当的人力资源策略和预测营销领域的营销人员变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia Pacific Management Review MANAGEMENT-

CiteScore

8.00

自引率

4.50%

发文量

期刊介绍： Asia Pacific Management Review (APMR), peer-reviewed and published quarterly, pursues to publish original and high quality research articles and notes that contribute to build empirical and theoretical understanding for concerning strategy and management aspects in business and activities. Meanwhile, we also seek to publish short communications and opinions addressing issues of current concern to managers in regards to within and between the Asia-Pacific region. The covered domains but not limited to, such as accounting, finance, marketing, decision analysis and operation management, human resource management, information management, international business management, logistic and supply chain management, quantitative and research methods, strategic and business management, and tourism management, are suitable for publication in the APMR.