Digital economy enterprise investment value evaluation model and empirical analysis

Abstract

Assessment of investment value and risk management are crucial for enterprise growth in the digital economy. Traditional methods focus on financial indicators and market performance, but the evolving landscape now includes data assets, innovation, and user experience. Hence, a tailored model for the digital economy is needed. This paper introduces a comprehensive evaluation model that integrates traditional metrics, market performance, data assets, R&D investment, and user community. It also discusses model application and strategies to enhance enterprise value in the digital economy.