“Love me, love my destination”: How fans' affection for a celebrity influences their intentions to visit an endorsed destination

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Management Perspectives Pub Date : 2025-03-01 DOI:10.1016/j.tmp.2025.101350

Chenyue Zhao , Xiaojie Lin , Ganghua Chen

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引用次数: 0

Abstract

This research explores how celebrity endorsement informs fans' travel behavior, specifically how affection for celebrities (“love me”) compels fans to visit destinations these famous figures endorse (“love my destination”). Leveraging affect transfer theory and the match-up hypothesis, we executed a survey and an experiment to investigate this phenomenon. Results indicate that celebrity involvement and celebrity worship significantly shaped fans' travel intentions. Factors such as the destination's cognitive and affective images influenced these impacts, as did fans' place attachment. The conditional process analysis also revealed celebrity–destination congruence to moderate the link between celebrity involvement (or celebrity worship) and travel intention, which place attachment mediated. This research enriches affect transfer theory and the match-up hypothesis by enhancing understanding of the integrative emotional transfer process of fan tourists. It also offers implications for DMOs to leverage fan affection by creating emotionally engaging experiences and carefully aligning celebrity endorsements with destination image.

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“爱我，爱我的目的地”：粉丝对明星的喜爱如何影响他们前往一个被代言的目的地的意愿

本研究探讨了名人代言如何影响粉丝的旅行行为，特别是对名人的喜爱（“爱我”）如何迫使粉丝去这些名人代言的目的地（“爱我的目的地”）。本文运用影响迁移理论和匹配假说对这一现象进行了调查和实验研究。结果表明，名人参与和名人崇拜对粉丝的旅游意向有显著影响。目的地的认知和情感形象等因素会影响这些影响，粉丝的地方依恋也会影响这些影响。条件过程分析还发现，名人-目的地一致性对名人涉入（或名人崇拜）与旅游意向之间的关系起调节作用，其中地点依恋起中介作用。本研究通过加深对球迷游客整体情绪迁移过程的理解，丰富了影响迁移理论和配对假说。它还为dmo提供了一些启示，可以通过创造情感上吸引人的体验来利用粉丝的喜爱，并仔细地将名人代言与目的地形象结合起来。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.