{"title":"Measuring the long-term impact of business school research on academia, teaching, society and decision makers","authors":"Michael Haenlein , Andrew Jack","doi":"10.1016/j.ijresmar.2024.10.009","DOIUrl":null,"url":null,"abstract":"<div><div>Research shapes, in one way or another, the activities of nearly every business school. It is a cornerstone that defines institutional prestige, faculty recruitment, and student demand. However, despite the billions invested annually, much of this research receives limited attention beyond academia. This article introduces a comprehensive conceptual framework that distinguishes between four types of impact, depending on the primary stakeholder group the research addresses. We separate academic, teaching, societal, and managerial impact through its influence on the behavior of fellow academics, consumers/ public policymakers, students, and managers. By proposing a set of short-term impact signals and medium-term impact measures, we map the path from research publication to long-term impact. Our framework offers actionable insights for business school deans, journal editors, and faculty. We identify current challenges in measuring research impact, including output variety, attribution, and data availability. We hope our framework can guide decision-makers seeking to enhance the visibility and real-world influence of business school research. This article accompanies and explains the underlying thinking in an experimental new standalone Financial Times research ranking (<span><span>www.ft.com/bsis</span><svg><path></path></svg></span>)</div></div>","PeriodicalId":48298,"journal":{"name":"International Journal of Research in Marketing","volume":"42 1","pages":"Pages 1-12"},"PeriodicalIF":5.9000,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Research in Marketing","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0167811624000971","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Research shapes, in one way or another, the activities of nearly every business school. It is a cornerstone that defines institutional prestige, faculty recruitment, and student demand. However, despite the billions invested annually, much of this research receives limited attention beyond academia. This article introduces a comprehensive conceptual framework that distinguishes between four types of impact, depending on the primary stakeholder group the research addresses. We separate academic, teaching, societal, and managerial impact through its influence on the behavior of fellow academics, consumers/ public policymakers, students, and managers. By proposing a set of short-term impact signals and medium-term impact measures, we map the path from research publication to long-term impact. Our framework offers actionable insights for business school deans, journal editors, and faculty. We identify current challenges in measuring research impact, including output variety, attribution, and data availability. We hope our framework can guide decision-makers seeking to enhance the visibility and real-world influence of business school research. This article accompanies and explains the underlying thinking in an experimental new standalone Financial Times research ranking (www.ft.com/bsis)
期刊介绍:
The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.