Youth Tobacco Control in the Digital Age: Impact of South Carolina's Youth Tobacco Education and Vaping Cessation Social Media Programs.

3区 综合性期刊
Carolyn A Stalgaitis, Susan Dang, Catherine Warner, Sharon Biggers, LaQuanna Jackson, Jeffrey W Jordan
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引用次数: 0

Abstract

To maintain relevance, youth tobacco control programs must leverage popular social media platforms and address evolving behaviors. Recognizing this, the South Carolina Department of Public Health and Rescue Agency implemented culturally tailored social media campaigns (Down and Dirty, Fresh Empire), a broad vaping social media campaign (Behind the Haze), and an Instagram-based vaping cessation program (Quit the Hit, QTH). This study examines program impact. The social media campaigns were evaluated via online cross-sectional surveys in 2019-2023. Analyses examined awareness and reception overall and among target audiences and compared knowledge, attitudes, and beliefs between campaign-aware and unaware participants. The impact of QTH was assessed via online baseline and follow-up surveys in 2021-2023. Analyses examined program feedback and changes in cessation confidence and tobacco use from baseline to follow-up. Over one-third of participants recalled the social media campaigns, and recall of featured facts was higher among the campaign-aware participants than the unaware participants. QTH participants' confidence in quitting increased from baseline to follow-up, while any 30-day vaping and average number of days of vaping decreased. This innovative social media program reached high-risk youth with educational content and empowered teens to quit vaping, providing a model for comprehensive youth tobacco control programs.

为了保持相关性,青少年烟草控制项目必须利用流行的社交媒体平台并应对不断变化的行为。认识到这一点后,南卡罗来纳州公共卫生部和救援机构开展了针对不同文化背景的社交媒体活动(Down and Dirty, Fresh Empire)、广泛的吸烟社交媒体活动(Behind the Haze)以及基于Instagram的戒烟计划(Quit the Hit, QTH)。本研究探讨了该计划的影响。在 2019-2023 年期间,通过在线横截面调查对社交媒体活动进行了评估。分析检查了总体和目标受众的认知度和接受度,并比较了了解活动和不了解活动的参与者的知识、态度和信念。2021-2023 年,通过在线基线调查和后续调查评估了 QTH 的影响。分析检查了项目反馈以及从基线到随访期间戒烟信心和烟草使用的变化。超过三分之一的参与者回忆起了社交媒体活动,了解活动的参与者比不了解活动的参与者对特色事实的回忆率更高。从基线到随访期间,QTH 参与者的戒烟信心有所增强,而 30 天内吸食过任何烟草和吸食烟草的平均天数有所减少。这项创新的社交媒体项目向高危青少年提供了教育内容,并增强了青少年戒烟的能力,为全面的青少年烟草控制项目提供了一个范例。
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来源期刊
自引率
0.00%
发文量
14422
期刊介绍: International Journal of Environmental Research and Public Health (IJERPH) (ISSN 1660-4601) is a peer-reviewed scientific journal that publishes original articles, critical reviews, research notes, and short communications in the interdisciplinary area of environmental health sciences and public health. It links several scientific disciplines including biology, biochemistry, biotechnology, cellular and molecular biology, chemistry, computer science, ecology, engineering, epidemiology, genetics, immunology, microbiology, oncology, pathology, pharmacology, and toxicology, in an integrated fashion, to address critical issues related to environmental quality and public health. Therefore, IJERPH focuses on the publication of scientific and technical information on the impacts of natural phenomena and anthropogenic factors on the quality of our environment, the interrelationships between environmental health and the quality of life, as well as the socio-cultural, political, economic, and legal considerations related to environmental stewardship and public health. The 2018 IJERPH Outstanding Reviewer Award has been launched! This award acknowledge those who have generously dedicated their time to review manuscripts submitted to IJERPH. See full details at http://www.mdpi.com/journal/ijerph/awards.
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