Time to BeReal! Exploring users’ well-being in relation to BeReal use duration

Abstract

The mobile app BeReal, launched in 2020, has gained popularity for its emphasis on authenticity, spontaneity, and real-time daily interactions with close ties, earning it the label of “anti-Instagram.” However, empirical evidence on its relationship with well-being is currently lacking. This study uses a quasi-experimental two-wave design to examine the relationship between BeReal use duration and well-being indicators. Results suggest that long-term BeReal use is linked to higher friendship satisfaction, positively influencing life satisfaction. In addition, long-term use is associated with reduced fear of missing out and connection overload compared to short-term use, suggesting BeReal may enhance well-being possibly by facilitating daily interactions with close ties, limiting usage time, and providing a more authentic representation of everyday life compared to other social media platforms.