Aline Goneli de Lacerda, Luana de Oliveira Ribas, Estephany de Jesus, Ronaldo Ferreira de Araújo, Thaiane Moreira de Oliveira, Claudio Tinoco Mesquita
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Abstract
Background: Twitter (recently renamed to X) is a popular social media that can be used for health communication. There are few studies analyzing the profile of Brazilian cardiologists active on the platform.
Objectives: To identify the profile of Brazilian cardiologists on Twitter (X), their online influence and reach, as well as their bios' description.
Methods: A total of 1,083 accounts of Brazilian cardiologists were created between 2006 and 2021. Data were collected using the FollowerWonk tool and analyzed using the IRAMUTEQ software.
Results: Most profiles were of men (76.5%) and 0.8% was institutional profiles. Most profiles had less than 100 followers (71%) and low social authority (81.8%). The 20 most influential profiles were mostly of men (80%) and highly concentrated in the southeast of Brazil (68%).
Conclusions: Brazilian cardiologists prefer a personal and direct communication in social medias, rather than an institutional representation. There is a gender disparity among Brazilian cardiologists on Twitter (X), with a predominance of men. The most influential profiles were of men, and mostly located in the southeastern Brazil.
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