“An Archipelago of Signifiers”: Caribbean Genetic Test Reveal Videos and the Resistance of the Creole Imagination

IF 5.5 1区 文学 Q1 COMMUNICATION
S. Nisa Asgarali-Hoffman
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Abstract

This article presents an analysis of YouTube videos wherein creators reveal the results of their direct-to-consumer genetic ancestry tests. I analyze these reveal videos, their comment threads, and the role of YouTube in hosting these videos, to capture the popular discourse around the relationship between DNA and racial identity. By employing critical technocultural discourse analysis (CTDA), I explore how Caribbean content creators discuss racial identity, and how online discourses negotiate, codify, or disrupt neoliberal notions of racial authenticity. I focus on videos made by creators who self-identify as being from the Caribbean or of the Caribbean diaspora. By bringing the Caribbean existentialist thought of Stuart Hall and Édouard Glissant into my analysis, I explore how Caribbean creators employ what C. Rhonda Cobham-Sander deems “the Creole imagination” to interrogate notions of racial authenticity while de-/re-constructing racial identity in digital spaces.
“能指群岛”:加勒比基因测试揭示视频和克里奥尔想象的阻力
这篇文章提出了YouTube视频的分析,其中创作者揭示了他们直接面向消费者的基因血统测试的结果。我分析了这些公开的视频,它们的评论线,以及YouTube在托管这些视频中的作用,以捕捉围绕DNA和种族身份之间关系的流行话语。通过采用批判性技术文化话语分析(CTDA),我探讨加勒比内容创作者如何讨论种族身份,以及在线话语如何协商,编纂或破坏种族真实性的新自由主义概念。我关注的是那些自认为来自加勒比地区或加勒比移民的创作者制作的视频。通过将Stuart Hall和Édouard Glissant的加勒比存在主义思想引入我的分析,我探索了加勒比创作者如何利用C. Rhonda Cobham-Sander所认为的“克里奥尔想象力”来质疑种族真实性的概念,同时在数字空间中去/重建种族身份。
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来源期刊
Social Media + Society
Social Media + Society COMMUNICATION-
CiteScore
9.20
自引率
3.80%
发文量
111
审稿时长
12 weeks
期刊介绍: Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.
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