Elena Higueras-Castillo , Katrin Zulauf , Manuel Alonso Dos Santos , Francisco Liébana-Cabanillas , Ralf Wagner
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引用次数: 0
Abstract
This study investigated the influence of residence location (urban/rural) on the perceived value factors and emotions shaping consumer intentions toward electric vehicle adoption. Using a quantitative approach, the research surveyed urban and rural residents to examine the impact of quality, emotional, price, social, and green value considerations on adoption intentions. Data were collected from 847 respondents. The findings reveal distinct variations between urban and rural settings in the significance and impact of perceived value factors on the intention to purchase electric vehicles. Emotional aspects weighed more heavily among rural residents, while urban counterparts emphasized price and social value. Furthermore, the study highlights a stronger correlation between attitude and intention among urban consumers. This research suggests a more tailored approach in formulating strategies and interventions, contributing to the understanding of consumer behavior in diverse residential environments.
期刊介绍:
Cities offers a comprehensive range of articles on all aspects of urban policy. It provides an international and interdisciplinary platform for the exchange of ideas and information between urban planners and policy makers from national and local government, non-government organizations, academia and consultancy. The primary aims of the journal are to analyse and assess past and present urban development and management as a reflection of effective, ineffective and non-existent planning policies; and the promotion of the implementation of appropriate urban policies in both the developed and the developing world.