Intergenerational differences of consumers’ perception related to the value of green logistics: A focus on transport, packaging, and waste management

IF 3.3 2区社会学 Q2 ENVIRONMENTAL SCIENCES

Sustainable Futures Pub Date : 2025-01-30 DOI:10.1016/j.sftr.2025.100458

Lisa-Maria Putz-Egger, Sarah Pfoser, Michael Plasch

{"title":"Intergenerational differences of consumers’ perception related to the value of green logistics: A focus on transport, packaging, and waste management","authors":"Lisa-Maria Putz-Egger, Sarah Pfoser, Michael Plasch","doi":"10.1016/j.sftr.2025.100458","DOIUrl":null,"url":null,"abstract":"<div><h3>Purpose</h3><div>In recent years, consumers of all ages have developed an increased awareness of green consumption based on the ongoing discussions of climate change and sustainability policies. Logistics activities such as the transport, packaging and waste management of goods cause substantial environmental harm which can be influenced by the consumer<del>s</del>. This paper aims to study the value of green logistics in consumers’ decisions, revealing the differences between the younger (17 to 30 years) and the older generation (31 to 69 years), as well as to develop recommendations for promoting green logistics activities.</div></div><div><h3>Design/methodology/approach</h3><div>We conducted three online surveys: the first with consumers of all ages (<em>n</em> = 1,001); the second, based on the results of the first survey, with consumers of all ages (<em>n</em> = 1,017); and the third with a specific focus on younger consumers (<em>n</em> = 119). Survey I identified generational differences, while survey II built on these results and expanded the set of variables with communication aspects regarding green logistics. Survey III specifically focused on the younger generation's decisions and willingness to pay.</div></div><div><h3>Findings</h3><div>The findings show that both generations are generally interested in green logistics, with a higher willingness to pay for green logistics among younger consumers. In addition, the younger generation requires a higher level of information regarding green logistics behind a product.</div></div><div><h3>Originality</h3><div>This study extends our knowledge about the value of green logistics in end consumer decisions (B2C context) since previous studies focused on green logistics B2B relations. This study is one of few studies elaborating on the intergenerational differences in the value attributed to green logistics. Moreover, we provide practical and policy recommendations to support the integration of green logistics activities in consumer decisions.</div></div>","PeriodicalId":34478,"journal":{"name":"Sustainable Futures","volume":"9 ","pages":"Article 100458"},"PeriodicalIF":3.3000,"publicationDate":"2025-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sustainable Futures","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2666188825000280","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ENVIRONMENTAL SCIENCES","Score":null,"Total":0}

引用次数: 0

Abstract

Purpose

In recent years, consumers of all ages have developed an increased awareness of green consumption based on the ongoing discussions of climate change and sustainability policies. Logistics activities such as the transport, packaging and waste management of goods cause substantial environmental harm which can be influenced by the consumers. This paper aims to study the value of green logistics in consumers’ decisions, revealing the differences between the younger (17 to 30 years) and the older generation (31 to 69 years), as well as to develop recommendations for promoting green logistics activities.

Design/methodology/approach

We conducted three online surveys: the first with consumers of all ages (n = 1,001); the second, based on the results of the first survey, with consumers of all ages (n = 1,017); and the third with a specific focus on younger consumers (n = 119). Survey I identified generational differences, while survey II built on these results and expanded the set of variables with communication aspects regarding green logistics. Survey III specifically focused on the younger generation's decisions and willingness to pay.

Findings

The findings show that both generations are generally interested in green logistics, with a higher willingness to pay for green logistics among younger consumers. In addition, the younger generation requires a higher level of information regarding green logistics behind a product.

Originality

This study extends our knowledge about the value of green logistics in end consumer decisions (B2C context) since previous studies focused on green logistics B2B relations. This study is one of few studies elaborating on the intergenerational differences in the value attributed to green logistics. Moreover, we provide practical and policy recommendations to support the integration of green logistics activities in consumer decisions.

查看原文本刊更多论文

求助全文

约1分钟内获得全文求助全文

来源期刊

Sustainable Futures Social Sciences-Sociology and Political Science

CiteScore

9.30

自引率

1.80%

发文量

审稿时长

71 days

期刊介绍： Sustainable Futures: is a journal focused on the intersection of sustainability, environment and technology from various disciplines in social sciences, and their larger implications for corporation, government, education institutions, regions and society both at present and in the future. It provides an advanced platform for studies related to sustainability and sustainable development in society, economics, environment, and culture. The scope of the journal is broad and encourages interdisciplinary research, as well as welcoming theoretical and practical research from all methodological approaches.