How Knowledge Spillover Entrepreneurship Influences the Adoption of Social Media and Customer Relationship Management

IF 3 Q2 MANAGEMENT
Sikandar Ali Qalati, Kayhan Tajeddini, Thilini Chathurika Gamage
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Abstract

Based on the knowledge-based view, this paper investigates how the strategic integration of knowledge spillover through entrepreneurial orientation (EO), adoption of social media (SM) and customer relationship management (CRM), and environmental turbulence collectively manage to enhance firm performance in developing economies. To test these assertions, we surveyed managers from 519 randomly selected firms in China, and data were analyzed using SmartPLS 4.0. The results reflect that knowledge spillover through EO significantly enhances firm performance. In contrast, knowledge spillover through adopting SM mediates the relationship between EO and firm performance, whereas environmental turbulence and CRM moderate the relationship between adopting SM and firm performance. These findings enrich knowledge management literature from theoretical and managerial perspectives.

Abstract Image

知识溢出企业家精神如何影响社会媒体和客户关系管理的采用
基于知识基础的观点,本文研究了知识溢出如何通过创业导向(EO)、社交媒体(SM)和客户关系管理(CRM)的采用以及环境动荡的战略整合共同提高发展中经济体的企业绩效。为了验证这些断言,我们调查了中国随机选择的519家公司的经理,并使用SmartPLS 4.0对数据进行了分析。研究结果表明,知识外溢对企业绩效有显著的促进作用。知识外溢在企业绩效与企业绩效之间起中介作用,而环境动荡和客户关系管理在企业绩效与企业绩效之间起调节作用。这些发现从理论和管理的角度丰富了知识管理文献。
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来源期刊
CiteScore
7.10
自引率
16.20%
发文量
41
期刊介绍: Knowledge and Process Management aims to provide essential information to executives responsible for driving performance improvement in their business or for introducing new ideas to business through thought leadership. The journal meets executives" needs for practical information on the lessons learned from other organizations in the areas of: - knowledge management - organizational learning - core competences - process management
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