Examining the relationship between channel disintermediation and chemical fertilizer application: Empirical evidence from smallholder farmers in central China

IF 2.5 2区 经济学 Q2 AGRICULTURAL ECONOMICS & POLICY
Chunchi Zhou, Jorge Ruiz-Menjivar, Lu Zhang
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引用次数: 0

Abstract

Digital advancements have reshaped the sales channels for industrial products like chemical fertilizers, allowing for the elimination of certain intermediaries. Utilizing survey data from 1374 rice-growing smallholder farmers across counties in central China, this study explored the impact of disintermediation in chemical fertilizer sales channels on application rates among smallholder farmers. Benchmark regression analyses indicated that channel disintermediation significantly decreased chemical fertilizer application across various scenarios. Additionally, the alignment of contractual factors and technical services between chemical suppliers and farmers, facilitated by disintermediation, reduced chemical fertilizer application. Heterogeneity analysis revealed that the reduction in chemical fertilizer application due to channel disintermediation was more pronounced among farmers with higher digital literacy or lower production capacity. These findings highlighted the importance of encouraging chemical suppliers with direct-to-consumer channels to enhance their technical services and increase supervision over the quality of their products and services, thereby building trust among farmers and facilitating their adaptation to changes in the sales channel structure.

渠道脱媒与化肥施用关系研究:来自中部地区小农的经验证据
数字技术的进步重塑了化肥等工业产品的销售渠道,从而消除了某些中间商。本研究利用对中国中部地区1374名种植水稻的小农的调查数据,探讨了化肥销售渠道的非中介化对小农施用量的影响。基准回归分析表明,渠道脱媒显著减少了各种情况下的化肥施用。此外,化学品供应商和农民之间的合同因素和技术服务的一致性,在非中介化的促进下,减少了化肥的施用。异质性分析显示,在数字素养较高或生产能力较低的农民中,由于渠道脱媒而导致的化肥施用减少更为明显。这些发现强调了鼓励具有直接面向消费者渠道的化学品供应商加强其技术服务并加强对其产品和服务质量的监督的重要性,从而在农民中建立信任并促进他们适应销售渠道结构的变化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
23.20
自引率
1.10%
发文量
19
审稿时长
>36 weeks
期刊介绍: The Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie (CJAE) serves as a platform for scholarly research in agricultural, resource, and environmental economics, covering topics such as agri-food, agri-business, policy, resource utilization, and environmental impacts. It publishes a range of theoretical, applied and policy-related articles.
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