Integrating TPB and gamification to promote green eating behaviors: A case study of food carbon footprint tracking system

IF 4.7 2区环境科学与生态学 Q2 ENVIRONMENTAL SCIENCES

Environmental Development Pub Date : 2025-02-05 DOI:10.1016/j.envdev.2025.101153

Ming-Chuan Chiu , Yen-Ling Tu , Meng-Chun Kao

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引用次数: 0

Abstract

With the evolution of research on sustainability, human daily life behaviors were found to affect the environment aside from industry. Food-related carbon emissions account for about 30% of the total carbon emissions generated by human activities. Measuring and improving dietary behaviors would effectively reduce environmental damage. However, recent research on environmental issues has rarely investigated green eating behaviors because changing behavior is a well-known difficult task. Therefore, we integrated gamification and theory of planned behavior (TPB) in a carbon footprint tracking system with an aim to enhance behavior motivation and establish a framework for green eating intention and behavior that can help users monitor and manage their diet to achieve a better balance between health and the environment. Results from a 30 participants showed the average carbon footprint decreased by 23.1% and both green eating intention and behavior improved significantly. Accordingly, the green eating intention of all subjects increased, indicating that gamification can effectively enhance the impact of a carbon footprint tracking system on green eating intentions and behaviors. To the best of our knowledge, this is the first study that utilized gamification to enhance green eating intention and motivate behavioral change based on TPB framework.

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整合TPB与游戏化促进绿色饮食行为：以食品碳足迹追踪系统为例

随着可持续发展研究的不断深入，人们发现除了工业之外，人类的日常生活行为也会对环境产生影响。与食品有关的碳排放约占人类活动产生的碳排放总量的30%。测量和改善饮食行为将有效减少对环境的破坏。然而，最近关于环境问题的研究很少调查绿色饮食行为，因为改变行为是一项众所周知的艰巨任务。因此，我们将游戏化和计划行为理论（TPB）整合到碳足迹跟踪系统中，旨在增强行为动机，建立绿色饮食意愿和行为框架，帮助用户监测和管理饮食，实现健康与环境的更好平衡。30名参与者的结果显示，平均碳足迹减少了23.1%，绿色饮食的意愿和行为都有了显著改善。因此，所有被试的绿色饮食意愿都有所增加，说明游戏化可以有效增强碳足迹追踪系统对绿色饮食意愿和行为的影响。据我们所知，这是第一个利用游戏化来增强绿色饮食意图和基于TPB框架激励行为改变的研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Environmental Development Social Sciences-Geography, Planning and Development

CiteScore

8.40

自引率

1.90%

发文量

审稿时长

74 days

期刊介绍： Environmental Development provides a future oriented, pro-active, authoritative source of information and learning for researchers, postgraduate students, policymakers, and managers, and bridges the gap between fundamental research and the application in management and policy practices. It stimulates the exchange and coupling of traditional scientific knowledge on the environment, with the experiential knowledge among decision makers and other stakeholders and also connects natural sciences and social and behavioral sciences. Environmental Development includes and promotes scientific work from the non-western world, and also strengthens the collaboration between the developed and developing world. Further it links environmental research to broader issues of economic and social-cultural developments, and is intended to shorten the delays between research and publication, while ensuring thorough peer review. Environmental Development also creates a forum for transnational communication, discussion and global action. Environmental Development is open to a broad range of disciplines and authors. The journal welcomes, in particular, contributions from a younger generation of researchers, and papers expanding the frontiers of environmental sciences, pointing at new directions and innovative answers. All submissions to Environmental Development are reviewed using the general criteria of quality, originality, precision, importance of topic and insights, clarity of exposition, which are in keeping with the journal''s aims and scope.