Digital marketplaces in European research landscape: A systematic literature review.

Abstract

The e-commerce and digital technologies growth, has led to the emergence of various electronic marketplaces having the ability to connect parties across geographical locations, thus offering convenience and flexibility. The European Union recognizes the prowess of digital marketplaces and for this reason, many EU-funded projects presented e-marketplaces in various sectors. For this reason, a Systematic Literature Review (SLR) is proposed to summarize recent studies in the field, providing a comprehensive overview of specific business and technical characteristics, and extracting valuable insights. From the SLR, 26 primary studies have been extracted during 2013-2023. The analysis highlighted that there are five marketplace types in terms of market offerings, catering to multiple sectors of economy. Moreover, the emergence of the blockchain technology has led to the development of decentralized marketplaces, offering greater security, and transparency. This trend is also reflected by the results alongside with some useful outcomes regarding implementation technologies, interoperability and deployment. Finally, the results highlighted that the exploitation of these marketplace is an open issue.