Awareness, perception, and adoption of ChatGPT in African HEIs: A multi-dimensional analysis

IF 6.4 1区 教育学 Q1 EDUCATION & EDUCATIONAL RESEARCH
Olugbenga Ayo Ojubanire , Sunday Adewale Olaleye , Mohamed Amine Marhraoui , Mesiet William Kamihanda , Oluwatosin Ifedayo Oke , Oluwaseun Abigail Ojubanire
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引用次数: 0

Abstract

The adoption of artificial intelligence (AI), particularly Large Language Models like ChatGPT, has gained significant traction in the education sector, offering numerous benefits for students and educators alike. This study focuses on the triggers and drivers of ChatGPT adoption within African higher education institutions (HEIs). Utilizing the Technology Acceptance Model (TAM) and the Diffusion of Innovations Theory (DIT) as theoretical frameworks, the research proposes a conceptual model to explore the impact of ChatGPT on perceived usefulness and awareness. Additionally, the study examines how ChatGPT awareness influences perceived usefulness through the intermediary role of ChatGPT knowledge. A quantitative methodology was employed, with data collected from higher education institutions in Morocco, Nigeria, and Tanzania. The Partial Least Squares Structural Equation Modelling (PLS-SEM) technique was used to analyze the data. The findings emphasize the positive impact of triggers on both the perceived usefulness and awareness of ChatGPT. Furthermore, the study highlights the significant effect of ChatGPT awareness on perceived usefulness, mediated by knowledge. The research contributes to the existing literature by providing empirical insights into the adoption of ChatGPT in African HEIs and underscores the importance of awareness and knowledge in enhancing perceived usefulness. The study also offers practical recommendations for educators and policymakers to facilitate the effective integration of AI tools in education, considering regional and demographic variations.
非洲高校对ChatGPT的认识、认知和采用:一个多维分析
人工智能(AI)的采用,特别是像ChatGPT这样的大型语言模型,在教育领域获得了巨大的吸引力,为学生和教育工作者带来了许多好处。本研究的重点是非洲高等教育机构(HEIs)采用ChatGPT的触发因素和驱动因素。本研究以技术接受模型(TAM)和创新扩散理论(DIT)为理论框架,提出了一个概念模型来探讨ChatGPT对感知有用性和认知的影响。此外,本研究考察了ChatGPT意识如何通过ChatGPT知识的中介作用影响感知有用性。采用定量方法,从摩洛哥、尼日利亚和坦桑尼亚的高等教育机构收集数据。采用偏最小二乘结构方程建模(PLS-SEM)技术对数据进行分析。研究结果强调了触发器对ChatGPT感知有用性和意识的积极影响。此外,该研究强调了ChatGPT意识对感知有用性的显著影响,这是由知识介导的。该研究通过提供非洲高等教育机构采用ChatGPT的经验见解,对现有文献做出了贡献,并强调了意识和知识在增强感知有用性方面的重要性。该研究还为教育工作者和政策制定者提供了实用建议,以促进人工智能工具在教育中的有效整合,同时考虑到地区和人口变化。
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来源期刊
Internet and Higher Education
Internet and Higher Education EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
19.30
自引率
4.70%
发文量
30
审稿时长
40 days
期刊介绍: The Internet and Higher Education is a quarterly peer-reviewed journal focused on contemporary issues and future trends in online learning, teaching, and administration within post-secondary education. It welcomes contributions from diverse academic disciplines worldwide and provides a platform for theory papers, research studies, critical essays, editorials, reviews, case studies, and social commentary.
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