Exiting the space between the rock and the hard place: An integrative managerial approach to tackling burnout in a business context

IF 7.8 1区管理学 Q1 BUSINESS

Industrial Marketing Management Pub Date : 2025-02-08 DOI:10.1016/j.indmarman.2025.02.006

Nikolina Koporcic , R. Elena Francu , Ilia Gugenishvili , Miika Nietola

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引用次数: 0

Abstract

In the current volatile, uncertain, complex, and ambiguous business markets, employees and managers alike struggle with mental health issues. These challenging times are reflected in a state of permacrisis impacting job market instabilities, fluctuating demand, and tight deadlines set by clients, leading to increased workplace stress and, consequently, burnout. The current literature lacks an integrative managerial approach to burnout to help companies provide a safe working environment for their employees. Therefore, this study aims to advance the current theoretical understanding of burnout in a business context. Data are collected from 27 companies to analyze different work-related practices impacting burnout. Results indicate that effective organizational interventions are often inexpensive, with the key to progress resting in an integrative approach to burnout that is constantly evaluated. This strategic approach requires prevention, support, and reintegration processes, and cognizance of their different practices and underlying mechanisms. This study contributes to the literature on burnout in business marketing while offering actionable, research-based managerial recommendations for integrative burnout management.

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来源期刊

Industrial Marketing Management Multiple-

CiteScore

17.30

自引率

20.40%

发文量

255

期刊介绍： Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.