Why do individuals use online video piracy websites?

IF 9 1区心理学 Q1 PSYCHOLOGY, EXPERIMENTAL

Computers in Human Behavior Pub Date : 2025-01-26 DOI:10.1016/j.chb.2025.108575

Min Sung Kim , Seongcheol Kim

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引用次数: 0

Abstract

The issue of online video piracy has persisted over time, gradually evolving. The rise of online video piracy websites has brought them to a level comparable with Over-the-Top (OTT) platforms, which attract many consumers by offering innovative access to content on any device, anywhere, anytime, via a broadband connection. Amidst diverse and seemingly inconsistent regulatory efforts, extant research must examine users' intentions concerning the utilization of online video piracy websites. This study delves into the factors shaping the intention to use such platforms, focusing on assessing both OTT platforms and online video piracy websites, as well as exploring the psychological determinants derived from the theory of planned behavior framework. The findings highlight that assessments of OTT services significantly influence users’ intentions to engage with online video piracy websites. Regarding online video piracy websites, the perception of cost-saving benefits emerged as the sole factor enhancing usage intentions. The core constructs of the theory of planned behavior, except for perceived behavioral control, along with the additional variables, exhibited significant effects. The study also sheds light on generational disparities. This study underscores the necessity for tailored strategies that take generational nuances into account.

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为什么个人使用在线视频盗版网站？

在线视频盗版问题一直存在，并逐渐演变。在线视频盗版网站的兴起使其达到了与OTT （Over-the-Top）平台相媲美的水平，后者通过宽带连接，随时随地在任何设备上提供创新的内容访问方式，从而吸引了许多消费者。在各种各样且看似不一致的监管努力中，现有的研究必须检查用户使用在线视频盗版网站的意图。本研究探讨了影响用户使用此类平台意愿的因素，重点评估了OTT平台和在线视频盗版网站，并从计划行为框架理论中探索了心理决定因素。研究结果强调，对OTT服务的评估显著影响了用户参与在线视频盗版网站的意愿。对于在线视频盗版网站，节省成本的观念成为提高使用意愿的唯一因素。计划行为理论的核心构念，除知觉行为控制外，及其附加变量均表现出显著的影响。这项研究还揭示了代际差异。这项研究强调了考虑到代际差异的量身定制策略的必要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Computers in Human Behavior Multiple-

CiteScore

19.10

自引率

4.00%

发文量

381

审稿时长

40 days

期刊介绍： Computers in Human Behavior is a scholarly journal that explores the psychological aspects of computer use. It covers original theoretical works, research reports, literature reviews, and software and book reviews. The journal examines both the use of computers in psychology, psychiatry, and related fields, and the psychological impact of computer use on individuals, groups, and society. Articles discuss topics such as professional practice, training, research, human development, learning, cognition, personality, and social interactions. It focuses on human interactions with computers, considering the computer as a medium through which human behaviors are shaped and expressed. Professionals interested in the psychological aspects of computer use will find this journal valuable, even with limited knowledge of computers.