The Impact of Social Media for Hand Surgeons: A Prevalence and Correlation Study With Online and Academic Reputations

Q3 Medicine

Journal of Hand Surgery Global Online Pub Date : 2025-01-01 DOI:10.1016/j.jhsg.2024.11.001

Sameer R. Khawaja BS , Krishna N. Chopra MA , Musab Gulzar BS , Ozair R. Khawaja HS , Shammah E. Udoudo BS , Joseph G. Monir MD , Michael B. Gottschalk MD , Adrian L. Huang MD , Nina Suh MD , Eric R. Wagner MD, MS

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Abstract

Purpose

This study examines the influence of social media use among orthopedic and plastic-trained hand surgeons on patient-reported ratings online and academic productivity.

Methods

The American Society of Surgery of the Hand directory was queried for actively practicing orthopedic and plastic surgeons with a hand surgery fellowship. Each name was searched on various social media platforms. Average ratings, number of reviews, and number of comments were collected from Healthgrades, Google reviews, and Vitals. H-index was searched on Scopus. A summated social media presence score was calculated to identify the top 20% of social media users in each cohort.

Results

A total of 97 orthopedic and 102 plastic surgeons were included. Overall, plastic surgeons were more active on social media compared to orthopedic surgeons. There was a positive association between having active profiles and Healthgrades ratings. When looking within the subgroups, the top 20% of social media orthopedic users were found to have a significantly higher mean Healthgrades rating and a mean number of comments than the rest of the cohort. On Vitals, the top 20% of social media users had higher mean ratings compared to the remaining 80%. The top 20% of plastics social media users had a significantly higher average Healthgrades rating compared to the rest of the plastics group. On Google reviews, the top 20% also had higher mean ratings, as well as mean number of ratings, compared to the rest of the cohort. Plastic surgeons with a Twitter/X account had a significantly higher h-index than plastic surgeons without a Twitter/X account (14.5 vs 9.2, P < .05).

Conclusions

Social media involvement is positively associated with surgeon ratings and the number of reviews and comments on physician rating websites. Using web-based marketing tools is still rare in hand surgery, especially among orthopedic surgeons.

Type of study/level of evidence

Economic/decision analysis IV.

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社交媒体对手外科医生的影响：与网络和学术声誉的流行和相关性研究

目的：本研究考察了骨科和整形外科医生使用社交媒体对患者在线评分和学术生产力的影响。方法查询美国手外科学会目录，积极从事手外科实习的骨科和整形外科医师。每个名字都在各种社交媒体平台上被搜索过。平均评分、评论数量和评论数量从Healthgrades、谷歌评论和vital中收集。H-index在Scopus上检索。计算出社交媒体存在总分，以确定每个队列中排名前20%的社交媒体用户。结果共纳入97名骨科医生和102名整形外科医生。总体而言，整形外科医生在社交媒体上比整形外科医生更活跃。拥有活跃的个人资料和健康等级评分之间存在正相关关系。在细分人群中，排名前20%的社交媒体整形外科用户的平均健康等级评分和平均评论数量明显高于其他人群。在vital上，前20%的社交媒体用户的平均评分高于其余80%的用户。与其他塑料用户相比，前20%的塑料社交媒体用户的平均健康评分要高得多。在谷歌评论中，排名前20%的游戏平均评分和平均评分数都高于其他游戏。拥有Twitter/X账户的整形外科医生的h指数明显高于没有Twitter/X账户的整形外科医生(14.5 vs 9.2, P <；. 05)。结论社交媒体参与与外科医生评分和医生评分网站上的评论数量呈正相关。使用基于网络的营销工具在手部外科手术中仍然很少见，尤其是在骨科医生中。研究类型/证据水平经济/决策分析

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