Growth hacking adoption in focus: Developing scale and enhancing the nomological network of its antecedents

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2025-02-01 DOI:10.1016/j.jbusres.2025.115179

Shaker Bani-Melhem , Muhammad Waheed Akhtar , Nadia Zahoor , Adeel Khalid , Muhammad Usman

{"title":"Growth hacking adoption in focus: Developing scale and enhancing the nomological network of its antecedents","authors":"Shaker Bani-Melhem , Muhammad Waheed Akhtar , Nadia Zahoor , Adeel Khalid , Muhammad Usman","doi":"10.1016/j.jbusres.2025.115179","DOIUrl":null,"url":null,"abstract":"<div><div>Given the importance of growth hacking for the long-term success of businesses and the lack of empirical research, we draw on dynamic capability theory to propose a model that explicates how and when entrepreneurial leadership leads to growth hacking adoption in the startup context. Two studies were conducted to test the proposed model. Specifically, in Study 1, we developed a 15-item scale (five dimensions) of growth hacking adoption based on 207 responses from the owners of various startups in Morocco. Study 2 was based on time-lagged data from 305 owners of startups in China. Our results reveal that entrepreneurial leadership positively impacts growth hacking adoption directly and via big data capability and organizational learning ambidexterity. Further, leader conscientiousness moderates the effects of entrepreneurial leadership on big data capability. We provide actionable insights for owners/managers of start-ups to foster learning ambidexterity and drive growth hacking.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115179"},"PeriodicalIF":10.5000,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0148296325000025","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

Abstract

Given the importance of growth hacking for the long-term success of businesses and the lack of empirical research, we draw on dynamic capability theory to propose a model that explicates how and when entrepreneurial leadership leads to growth hacking adoption in the startup context. Two studies were conducted to test the proposed model. Specifically, in Study 1, we developed a 15-item scale (five dimensions) of growth hacking adoption based on 207 responses from the owners of various startups in Morocco. Study 2 was based on time-lagged data from 305 owners of startups in China. Our results reveal that entrepreneurial leadership positively impacts growth hacking adoption directly and via big data capability and organizational learning ambidexterity. Further, leader conscientiousness moderates the effects of entrepreneurial leadership on big data capability. We provide actionable insights for owners/managers of start-ups to foster learning ambidexterity and drive growth hacking.

查看原文本刊更多论文

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.