Consumers’ adoption of autonomous cars as a personal values-directed behavior

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2025-02-01 DOI:10.1016/j.jbusres.2024.115106

B. Crisafulli , R. Guesalaga , R. Dimitriu

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引用次数: 0

Abstract

Autonomous cars are the future of transportation. Manufacturers’ success is, nonetheless, dependent on consumers’ adoption of such innovation. Past studies distinguish between factors contributing to autonomous cars’ adoption and those prompting resistance. Extant evidence does not explain, however, when and why certain factors both facilitate and inhibit adoption. Addressing this gap, we propose a personal values-directed perspective on consumers’ adoption of autonomous cars. Through a means-end chain analysis of 54 laddering interviews and an online survey, we show that personal values function as a sense-making mechanism in innovation adoption decisions. We propose a comprehensive set of consumer-perceived consequences arising from autonomous cars’ attributes, which explain adoption and non-adoption based on personal values. Notably, we show an innovative application of means-end chain analysis based on bipolar hierarchical value maps to investigate the adoption of highly novel innovations. Findings have implications for managers seeking to encourage the adoption of yet-to-be-commercially-launched innovations.

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消费者采用自动驾驶汽车是一种个人价值观导向的行为

自动驾驶汽车是交通的未来。然而，制造商的成功取决于消费者是否接受这种创新。过去的研究区分了促成自动驾驶汽车普及的因素和引发抵制的因素。然而，现有的证据并不能解释何时以及为什么某些因素既促进又阻碍了采用。为了解决这一差距，我们提出了一种以个人价值观为导向的视角来看待消费者对自动驾驶汽车的采用。通过对54个阶梯访谈和一项在线调查的手段-终端链分析，我们发现个人价值观在创新采用决策中起着意义形成机制的作用。我们提出了一套全面的由自动驾驶汽车的属性引起的消费者感知后果，这解释了基于个人价值观的采用和不采用。值得注意的是，我们展示了基于双极层次价值图的手段-端链分析的创新应用，以调查高度新颖创新的采用。研究结果对寻求鼓励采用尚未商业化的创新的管理人员具有启示意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.