The sexual and gender normativities of servicescapes: A queer social identity perspective

IF 10.4 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2025-01-21 DOI:10.1016/j.annals.2025.103898

Thanakarn Bella Vongvisitsin , Antony King Fung Wong , Brenda Rodriguez Alegre , Fanny Manner-Baldeon , Po Man Tse

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Abstract

The tourism and hospitality industry encompasses a wide range of customer segments, including a diverse representation of sexual orientation, gender identity and expression, and sex characteristics. This study explores the experiences of LGBTIQ+ customers within servicescapes via social identity theory. Adopting a queer ethnographic approach, the study conducted in-depth interviews with twenty-seven participants identifying with non-normative sexual and gender identities within the Pan-Asian region. Through inductive thematic analysis, six key themes are identified: heteronormativity, cisnormativity, endonormativity, gender essentialism, gender patriarchy, and misandry myth. The study introduces a novel conceptualisation of sexual and gender normativities, with interdisciplinary implications, that challenge the conventional knowledge of servicescapes. Additionally, the study includes practical recommendations for businesses and policymakers to foster more inclusive societies.

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服务逃亡者的性与性别规范：一个酷儿社会认同的视角

旅游和酒店业涵盖了广泛的客户群，包括性取向、性别认同和表达以及性特征的不同代表。本研究运用社会认同理论探讨LGBTIQ+顾客在服务逃亡中的体验。该研究采用酷儿人种学方法，对泛亚地区27名具有非规范性性和性别认同的参与者进行了深入访谈。通过归纳性主题分析，确定了六个关键主题：异性规范、顺规范、内规范、性别本质主义、性别父权制和厌男神话。该研究引入了性和性别正常化的新概念，具有跨学科的含义，挑战了传统的服务逃避知识。此外，该研究还为企业和政策制定者提出了切实可行的建议，以促进更具包容性的社会。

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.