Multimodal genre analysis of video abstracts: Exploring rhetorical structure, hybridization, and innovation

IF 3.2 1区文学 Q1 LINGUISTICS

English for Specific Purposes Pub Date : 2024-12-06 DOI:10.1016/j.esp.2024.11.002

Sara Nezami Nav , Stephanie Link

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引用次数: 0

Abstract

Video Abstracts (VAs) are designed to summarize research and enhance research visibility. Despite some efforts to understand their generic structure and rhetorical strategies, the evolving multimodal nature of VAs—particularly in relation to authors' communicative intentions—remains underexplored. This lack of research raises critical questions about the communicative functions of VAs and their stability as a new genre. Inspired by literature on transcription of video genres and multimodal discourse analysis, this exploratory study analyzes the rhetorical structure and modal affordances of three VA formats–Graphical VAs, Whiteboard VAs, and Talking-researcher VAs–—using insights gathered from interviews with their creators. The results identify both traditional and novel features of VAs’ rhetorical structure, aligning VAs with research and non-research genres. Additionally, each VA format uses modes creatively to communicate research to a hybrid audience of scientists and nonscientists, enabling researchers to establish new communicative intentions but resulting in instability of the genre. We discuss implications for understanding their multimodal, meaning-making affordances as essential for fostering genre innovation.

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视频摘要的多模态体裁分析：探讨修辞结构、混合与创新

视频摘要（VAs）旨在总结研究并提高研究的可见性。尽管人们努力去理解它们的一般结构和修辞策略，但是不断演变的多模态本质——特别是与作者的交际意图有关的多模态本质——仍然没有得到充分的探索。这种研究的缺乏使人们对虚拟语言的交际功能及其作为一种新体裁的稳定性提出了质疑。受视频体裁转录和多模态语篇分析文献的启发，本探索性研究分析了三种虚拟语言格式的修辞结构和模态启示——图形虚拟语言、白板虚拟语言和谈话研究者虚拟语言——利用对其创造者的采访收集的见解。研究结果确定了虚拟语言修辞结构的传统特征和新颖特征，并将虚拟语言与研究类型和非研究类型结合起来。此外，每一种VA格式都创造性地使用模式向科学家和非科学家的混合受众传达研究成果，使研究人员能够建立新的交流意图，但导致该类型的不稳定性。我们讨论了理解它们的多模态、意义创造的启示对于促进体裁创新至关重要的意义。

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来源期刊

English for Specific Purposes LINGUISTICS-

CiteScore

5.70

自引率

8.00%

发文量

审稿时长

62 days

期刊介绍： English For Specific Purposes is an international peer-reviewed journal that welcomes submissions from across the world. Authors are encouraged to submit articles and research/discussion notes on topics relevant to the teaching and learning of discourse for specific communities: academic, occupational, or otherwise specialized. Topics such as the following may be treated from the perspective of English for specific purposes: second language acquisition in specialized contexts, needs assessment, curriculum development and evaluation, materials preparation, discourse analysis, descriptions of specialized varieties of English.