Investigating the impact of environmental communication gamification on green perceived value and green value Co-creation intention: The mediating role of psychological and social well-being

IF 4.7 2区环境科学与生态学 Q2 ENVIRONMENTAL SCIENCES

Environmental Development Pub Date : 2025-01-16 DOI:10.1016/j.envdev.2025.101136

Ning Zhang , Xiaohui Sun , Salman Majeed , Amin Hu , Zhimin Zhou

{"title":"Investigating the impact of environmental communication gamification on green perceived value and green value Co-creation intention: The mediating role of psychological and social well-being","authors":"Ning Zhang , Xiaohui Sun , Salman Majeed , Amin Hu , Zhimin Zhou","doi":"10.1016/j.envdev.2025.101136","DOIUrl":null,"url":null,"abstract":"<div><div>To protect the natural environment, research on environmental protection communication through the lens of mobile gaming applications remained fragmented and underexplored in the existing literature. Drawing on the background of the Ant Forest mobile game application, a relatively new phenomenon promoting green behavior for environmental protection in China, this study investigates how the impact of environmental communication gamification (ECG) on consumer green value co-creation intention (GVCI) under the spotlight of green perceived value (GPV) and expected eudaimonic (i.e., psychological and social) well-being. Findings from 421 Chinese respondents reveal that ECG significantly impacts GVCI, with the mediating effects GPV, expected personal growth (i.e., expected psychological well-being), and expected social contribution (i.e., expected social well-being). This study introduces novel theoretical insights, outlines practical implications, and suggests avenues for future research aimed at fostering low-carbon initiatives by influencing consumer attitudes towards environmental protection.</div></div>","PeriodicalId":54269,"journal":{"name":"Environmental Development","volume":"54 ","pages":"Article 101136"},"PeriodicalIF":4.7000,"publicationDate":"2025-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Environmental Development","FirstCategoryId":"93","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2211464525000028","RegionNum":2,"RegionCategory":"环境科学与生态学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ENVIRONMENTAL SCIENCES","Score":null,"Total":0}

引用次数: 0

Abstract

To protect the natural environment, research on environmental protection communication through the lens of mobile gaming applications remained fragmented and underexplored in the existing literature. Drawing on the background of the Ant Forest mobile game application, a relatively new phenomenon promoting green behavior for environmental protection in China, this study investigates how the impact of environmental communication gamification (ECG) on consumer green value co-creation intention (GVCI) under the spotlight of green perceived value (GPV) and expected eudaimonic (i.e., psychological and social) well-being. Findings from 421 Chinese respondents reveal that ECG significantly impacts GVCI, with the mediating effects GPV, expected personal growth (i.e., expected psychological well-being), and expected social contribution (i.e., expected social well-being). This study introduces novel theoretical insights, outlines practical implications, and suggests avenues for future research aimed at fostering low-carbon initiatives by influencing consumer attitudes towards environmental protection.

查看原文本刊更多论文

求助全文

约1分钟内获得全文求助全文

来源期刊

Environmental Development Social Sciences-Geography, Planning and Development

CiteScore

8.40

自引率

1.90%

发文量

审稿时长

74 days

期刊介绍： Environmental Development provides a future oriented, pro-active, authoritative source of information and learning for researchers, postgraduate students, policymakers, and managers, and bridges the gap between fundamental research and the application in management and policy practices. It stimulates the exchange and coupling of traditional scientific knowledge on the environment, with the experiential knowledge among decision makers and other stakeholders and also connects natural sciences and social and behavioral sciences. Environmental Development includes and promotes scientific work from the non-western world, and also strengthens the collaboration between the developed and developing world. Further it links environmental research to broader issues of economic and social-cultural developments, and is intended to shorten the delays between research and publication, while ensuring thorough peer review. Environmental Development also creates a forum for transnational communication, discussion and global action. Environmental Development is open to a broad range of disciplines and authors. The journal welcomes, in particular, contributions from a younger generation of researchers, and papers expanding the frontiers of environmental sciences, pointing at new directions and innovative answers. All submissions to Environmental Development are reviewed using the general criteria of quality, originality, precision, importance of topic and insights, clarity of exposition, which are in keeping with the journal''s aims and scope.