Conceptualizing digitalization orientation as a strategic posture – How to boost the impact of digital technologies in businesses: A qualitative good practices approach

IF 12.9 1区管理学 Q1 BUSINESS

Technological Forecasting and Social Change Pub Date : 2025-02-04 DOI:10.1016/j.techfore.2025.123997

Alexander Kessler , Hermann Frank , Elena Fuetsch

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引用次数: 0

Abstract

Due to the far-reaching and multifaceted potential of digital technologies, finding a way to enable digital technologies to unleash their full potential and to create competitive advantages is complex. Family businesses are often particularly careful with accepting innovation and represent insightful cases for analyzing digital transformation. We propose that digital transformation works particularly well when it is anchored as a strategic orientation. We refer to this as digitalization orientation (DO), which builds on fundamental premises that frame important digitalization decisions. By means of an in-depth analysis of four good practices, we identify five dimensions of DO: (1) openness towards digitalization, (2) awareness of data as valuable resources, (3) urge to find customized digital solutions, (4) perseverance in the implementation of digitalization plans, and (5) involvement of employees in the digitalization process. These five dimensions are proposed for research as a basis for a DO scale and for businesses in practice to reflect on promising ways of their digital transformation.

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来源期刊

Technological Forecasting and Social Change Multiple-

CiteScore

21.30

自引率

10.80%

发文量

813

期刊介绍： Technological Forecasting and Social Change is a prominent platform for individuals engaged in the methodology and application of technological forecasting and future studies as planning tools, exploring the interconnectedness of social, environmental, and technological factors. In addition to serving as a key forum for these discussions, we offer numerous benefits for authors, including complimentary PDFs, a generous copyright policy, exclusive discounts on Elsevier publications, and more.