Quantification of fishermen’s cognitive values to inform recruitment policies

Abstract

Japan has prioritized increasing the number of new fishermen. Achieving this objective requires the formulation of ways to avoid the early turnover of new fishermen. One effective solution is the promotion of person–organization fit by helping job seekers easily understand the values of fishermen. This study attempted to identify fishermen’s values toward fishing and derive knowledge from the results that will contribute to the recruitment and retention of new fishermen. The study conducted a questionnaire survey with 108 fishermen in Niigata Prefecture. The data were analyzed using simple tabulation and Hayashi’s quantification method type III. The results demonstrated that fishermen were motivated by a variety of values. In interpreting the main five axes of value typology, the study found that the group employing individual quota management was motivated by rewards, whereas the group operating mainly individually and in poor stock status was motivated by the fishing activity itself and self-reliance. The results implied that the cognitive values of fishermen were influenced by the external environment, such as management systems and production conditions. Cognitive values were unique to each fishing group; segmentalized information would be needed to promote person–organization fit. Through the evaluation of current recruitment messages, this study also suggested adding the appealing points of physical exercise and the ability to work self-reliantly as effective messages. The quantification of cognitive values is helpful in refining measures to accommodate the diversity of fishermen.