Online naturalistic inquiry for stakeholder issue analysis: Design and implementation

Jingbo Zhang, Kon Shing Kenneth Chung
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引用次数: 0

Abstract

Social media offers extensive reach and inclusive engagement potential for projects and stakeholders. Current studies document its use for project information dissemination, building project awareness and project stakeholder assessment. However, studies into the use of social media in project stakeholder engagement remains scant. To date, there is lack of theoretically based guidance for project stakeholder engagement via social media in a pragmatic sense. In this paper, we advocate social media as a useful platform for online naturalistic inquiry of stakeholder engagement and propose a methodology for the analysis of stakeholder issues via social media to enhance engagement. We combine netnography, thematic, emotion work, and sentiment analyses to demonstrate operationalisation of the methodology for stakeholder issue analysis in the context of infrastructure projects. In doing so, we outline steps to identify, analyse and prioritise stakeholder issues for infrastructure projects via social media and discuss its implications for research and practice.
利益相关者问题分析的在线自然查询:设计与实现
社交媒体为项目和利益相关者提供了广泛的覆盖面和包容性参与潜力。目前的研究记录了它在项目信息传播、建立项目意识和项目利益相关者评估方面的应用。然而,关于在项目利益相关者参与中使用社交媒体的研究仍然很少。迄今为止,缺乏实用意义上的基于社会媒体的项目干系人参与的理论指导。在本文中,我们提倡将社交媒体作为一个有用的平台,对利益相关者参与进行在线自然调查,并提出了一种通过社交媒体分析利益相关者问题以增强参与的方法。我们结合了网络、主题、情感工作和情感分析,以展示基础设施项目背景下利益相关者问题分析方法的可操作性。在此过程中,我们概述了通过社交媒体识别、分析和优先考虑基础设施项目利益相关者问题的步骤,并讨论了其对研究和实践的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
6.70
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