{"title":"Mechanisms of vision communication and employees’ change-supportive behavior from the perspective of expectancy theory","authors":"Yan Zhang , Xiaohu Zhou , Hui Zhang , Saeed Khanagha","doi":"10.1016/j.jbusres.2024.115116","DOIUrl":null,"url":null,"abstract":"<div><div>While vision communication is widely recognized as beneficial, some studies suggest its effects may be limited or even adverse. Therefore, this paper explores the mechanisms and conditions conducive to effective vision communication. Drawing on Expectancy Theory, we develop a moderated mediation model to investigate how vision communication influences change-supportive behavior. Using survey data from 279 employees, we find that vision communication shapes employees’ change-supportive behavior by influencing their change outcome expectations. Moreover, perceived work uncertainty during organizational change positively moderates the relationship between vision communication and change outcome expectations, thereby strengthening the mediating effect. This research highlights the crucial role of employees’ work context in determining the effectiveness of leaders’ vision communication. It makes important contributions to the literature on transformational leadership and the role of uncertainty in shaping strategic behavior in firms.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115116"},"PeriodicalIF":10.5000,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0148296324006209","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
While vision communication is widely recognized as beneficial, some studies suggest its effects may be limited or even adverse. Therefore, this paper explores the mechanisms and conditions conducive to effective vision communication. Drawing on Expectancy Theory, we develop a moderated mediation model to investigate how vision communication influences change-supportive behavior. Using survey data from 279 employees, we find that vision communication shapes employees’ change-supportive behavior by influencing their change outcome expectations. Moreover, perceived work uncertainty during organizational change positively moderates the relationship between vision communication and change outcome expectations, thereby strengthening the mediating effect. This research highlights the crucial role of employees’ work context in determining the effectiveness of leaders’ vision communication. It makes important contributions to the literature on transformational leadership and the role of uncertainty in shaping strategic behavior in firms.
期刊介绍:
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.