Optimizing Pricing Strategies for Product Lines and Value-Added Services: Accounting for Reference Prices and Network Effects

IF 2.5 3区经济学 Q2 ECONOMICS

Managerial and Decision Economics Pub Date : 2024-10-22 DOI:10.1002/mde.4408

Wei Qi, Ziwei Li, Yongfeng Ma, Xuwang Liu

引用次数: 0

Abstract

Customer choice behavior is increasingly influenced by the reference price effect and negative network effect as customers become more rational and personalized. This study, considering customers as pivotal stakeholders for enterprise development, employs the multinomial logit (MNL) model and develops pricing and strategy optimization models for pure bundling and mixed bundling strategies of an enterprise's product line. The main focus is to analyze how these effects impact optimal pricing and strategy selection. The results indicate that stronger effects lead to lower enterprise profits, and ignoring them can cause substantial losses. Generally, mixed bundling strategies yield higher profits.

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来源期刊

Managerial and Decision Economics Multiple-

CiteScore

1.40

自引率

18.20%

发文量

242

期刊介绍： Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.