Why Is Generation Z Motivated at Work? A Qualitative Exploration

Q2 Business, Management and Accounting

Global Business and Organizational Excellence Pub Date : 2024-09-17 DOI:10.1002/joe.22273

Ravikiran Dwivedula

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Abstract

This article aims to identify and explain the factors leading to work motivation among the Generation Z workforce, using the self-determination theory (SDT) of motivation as a lens. The study involved 317 respondents and utilized open-ended questions to gather textual responses through a survey. The responses were analyzed using NVIVO 14. Seven broad themes explained this cohort's work motivation: nature of work, job, support, future opportunities, references, experience, and career. The two most autonomous forms of motivation—intrinsic motivation and identified regulation—significantly explain worker motivation. Theoretically, the study's findings advance the SDT of motivation by applying its principles to an emerging workforce. Additionally, these findings enhance our comprehension of Generation Z workers’ motivation across various industries. From a managerial perspective, the results may inform the development of targeted human resource practices aimed at motivating Generation Z employees within organizations.

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来源期刊

Global Business and Organizational Excellence Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： For leaders and managers in an increasingly globalized world, Global Business and Organizational Excellence (GBOE) offers first-hand case studies of best practices of people in organizations meeting varied challenges of competitiveness, as well as perspectives on strategies, techniques, and knowledge that help such people lead their organizations to excel. GBOE provides its readers with unique insights into how organizations are achieving competitive advantage through transformational leadership--at the top, and in various functions that make up the whole. The focus is always on the people -- how to coordinate, communicate among, organize, reward, teach, learn from, and inspire people who make the important things happen.