Mobile Gamification's Impact on Tourism Visit Intention

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2025-02-03 DOI:10.1002/jtr.70002

Hiram Ting, Jun Hwa (Jacky) Cheah, Karen Tan, Aaron Tham, Quee Ling Leong

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Abstract

The present study aims to determine how tourism-related mobile games generate tourism visit intention. Drawing upon the technology acceptance model (TAM), the study seeks to find out the context-specific considerations that exert a greater influence on the intention to visit destinations associated with the mobile game. Using a quantitative approach, data from 263 respondents were collected in Malaysia via an online survey. Partial least-squares structural equation modelling was used to perform latent variable analysis. The findings show the significant effects of perceived ease of play and motivation to play on attitude and intention towards visiting the game destination. In particular, motivation to play is found to exert a greater effect on visit intention. Contradictory results about perceived enjoyment and the importance of motivation are also highlighted. This study adds to the literature that calls for the expansion of the TAM to include context-specific considerations to articulate tourism gamification behaviour and the (un)intended effect on tourism visit intention. Specifically, the importance of context to TAM is unveiled through the motivation to play games related to tourism on a mobile phone. In contrast, this study points to the negligible influence of perceived enjoyment of games on intention to visit.

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手机游戏化对旅游访问意愿的影响

本研究旨在确定旅游相关手机游戏如何产生旅游访问意愿。利用技术接受模型（TAM），该研究试图找出对访问与手机游戏相关的目的地的意愿产生更大影响的特定环境因素。采用定量方法，通过在线调查收集了马来西亚263名受访者的数据。采用偏最小二乘结构方程模型进行潜在变量分析。研究结果显示，游戏的易用性和游戏动机对玩家访问游戏目的地的态度和意向有显著影响。特别是，游戏动机对访问意图的影响更大。关于感知享受和动机重要性的矛盾结果也被强调。本研究增加了文献，呼吁扩大TAM，包括具体情境的考虑，以阐明旅游游戏化行为和（非）预期的影响旅游访问意愿。具体来说，情境对TAM的重要性是通过手机上玩旅游相关游戏的动机来揭示的。相比之下，本研究指出，感知游戏乐趣对访问意愿的影响可以忽略不计。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.