How do cartoon destination pictures inspire cartoon-induced tourism? Based on the associative network model and dual-coding theory

IF 8.9 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Destination Marketing & Management Pub Date : 2025-01-28 DOI:10.1016/j.jdmm.2025.100989

Xiaohong Wu , Ivan Ka Wai Lai

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引用次数: 0

Abstract

Based on the associative network model and dual-coding theory, this study investigates whether cartoon destination pictures containing cartoon characters and classic quotes can evoke higher emotional intensity and cartoon-induced tourism impulses in viewers. Specifically, this study examines the mediating effect of emotional intensity, while also considering the moderating effect of the classic quotes. A between-subjects 2 (presence of cartoon characters vs. absence of cartoon characters) x 2 (presence of classic quotes vs. absence of classic quotes) factorial experiment was conducted. The results show that adding cartoon characters in pictures leads to higher emotional intensity and cartoon-induced tourism impulse. The presence of classic quotes moderates the effect of pictures on emotional intensity and cartoon-induced tourism impulse, and emotional intensity mediates the interactive effect of pictures and classic quotes on cartoon-induced tourism impulse. The study contributes to cartoon-induced tourism research by investigating the effectiveness of using pictures in promoting cartoon destinations.

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来源期刊

Journal of Destination Marketing & Management Multiple-

CiteScore

18.60

自引率

3.60%

发文量

审稿时长

43 days

期刊介绍： The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.